Kristal Seidita

• Communicated interpersonally with Marketing, E-Comm, Sales and Catalog teams to ensure seamless product representation including: preparation and tracking samples while maintaining the shot list for photo shoots • Updated product specifications throughout development cycle (changes, drops, etc.) for the global team • Managed USA salesman samples distribution and operations according to deadlines • Compiled Global SMS orders and directed buy plan to vendors for Snow, Footwear, and Men’s Accessories • Planned and booked travel for key M&D events while sustaining budget plan

Whilst studying my Masters in Marketing volunteered my time to gain outside experience with Portobello PR: • Assisted with PR weekly and monthly reports for lifestyle brands; Vans, Hurley, Rollas, Huffer • Involved with creative event brainstorming and event bump in • Scouted aligning influencers for collaborations that would add value to the brand image • Tracked media coverage and product placement samples • Content seeding

• Worked with various bands to sell vinyl, apparel and art along with promoting Vans throughout events

• Managed sales team to assure employees reach personal and store sales goals • Analyzed details of store layout in order to merchandise according to consumer behavior and corporate standards • Marketed new product by integrating NYC aesthetic with brand values and lifestyle to reach target audience throughout @billabongnyc instagram account

• Worked as creative director for social media feed (@showroomdelfina) • Coordinated with various bloggers and models that align with the showrooms niche market for product shoots and gifting for PR exposure •Increased engagement by 50%

• Independently represented contemporary streetwear collections and maintained strong relationships with buyers through various communications • Traveled monthly to North East targeted brands as well as current active accounts to provide brand merchandise to retail locations • Conducted seasonal presentations for various brands through our multiline showroom at tradeshows including Coterie, Intermezzo, Fame, and Active Collective • Attentively mitigated customer service concerns to assure loyal and consistent positive relations • Performed market research to effectively identify competitor strategies and target markets

• Assisted sales manager in appointments with local boutique and larger department store accounts (ie Urban Outfitters) • Processed daily reports and order logs with Salesforce and Excel • Inventoried and managed distribution of samples in and out of showroom for multiple brands

• Styled customers at their highest volume location, while focusing on point of sales, and met and exceeded daily/weekly sales goals • Cultivated strong customer relations by implementing the company’s aesthetic and current trends • Mentored new stylists on maintaining and enhancing customers’ shopping experiences and expectations