Kevin Formalarie

• Executed, managed and created local specialized events • Maintained proper inventory levels of event materials • Provide recap of weekly activity and event/sponsorship involvement • Guide local special event and sponsorship process • Manage local sampling, promotional and T+E budget • Manage post program and sponsorship evaluation • Identify key influencers in market and develop relationships • Maintain relationships through seeding and supporting events that meet brand strategy • Partner with local sales team and distributors on event selection and support, including sampling and sponsorships

• Provided critical support in execution of over 500 regional and national events. • Developed innovative event initiatives by cultivating and capitalizing on • opportunities that drive image in key relevant scenes • Managed both the creative and logistical details for all events • Assisted in the creation and management of content distribution for local initiatives • Managed all contracts and sponsorship deals with events and festivals • Cultivated and maintained key relationships with regional opinion leaders • Managed regional event and travel budgets ranging from $10k - $250k • Manage event territory of 12 states

• Recruited and trained event brand ambassadors • Maintained the u¨TOPIA staffing database • Developed comprehensive activation recaps for clients • Created purchase orders and record experiential APs/Expenses • Assisted the business development team before client pitches • Contributed in the creation of case studies for select client projects • Assisted in the management of website development for marketing tours