Bike

Golf

Creative Agencies

Fashion

Fishing

Lifestyle

Outdoor

Skate

Snow

Streetwear

Triathlon

Health & Fitness

Hiking

Photography

Biking

Action sports

Dogs

Campling

Marketing Manager

Marketing & Sales

Source, plan and execute all events and tradeshows
Manage all content creation including photography and video production
Manage and onboard all product influencers
Plan, schedule and create monthly email campaigns
Spearhead all packaging creation while working concurrently with production stakeholders
Create and distribute retail POP assets
Create and execute promotional campaigns across all channels

• Executed, managed and created local specialized events
• Maintained proper inventory levels of event materials
• Provide recap of weekly activity and event/sponsorship involvement
• Guide local special event and sponsorship process
• Manage local sampling, promotional and T+E budget
• Manage post program and sponsorship evaluation
• Identify key influencers in market and develop relationships
• Maintain relationships through seeding and supporting events that meet brand strategy
• Partner with local sales team and distributors on event selection and support, including sampling
and sponsorships

Field Marketing Rep

• Provided critical support in execution of over 500 regional and national events.
• Developed innovative event initiatives by cultivating and capitalizing on
• opportunities that drive image in key relevant scenes
• Managed both the creative and logistical details for all events
• Assisted in the creation and management of content distribution for local initiatives
• Managed all contracts and sponsorship deals with events and festivals
• Cultivated and maintained key relationships with regional opinion leaders
• Managed regional event and travel budgets ranging from $10k - $250k
• Manage event territory of 12 states

Event Car Manager

• Recruited and trained event brand ambassadors
• Maintained the u¨TOPIA staffing database
• Developed comprehensive activation recaps for clients
• Created purchase orders and record experiential APs/Expenses
• Assisted the business development team before client pitches
• Contributed in the creation of case studies for select client projects
• Assisted in the management of website development for marketing tours

Account Executive - Experiential

Kevin Formalarie is a Marketing Manager at DrinkTanks in Redmond, OR. View their experience, skills and work history on Malakye — the professional network for…

Kevin Formalarie — Marketing Manager at DrinkTanks

Kevin Formalarie — Marketing Manager at DrinkTanks

Kevin Formalarie

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