keir Dillon

Transforming Visionary Ideas into Market-Leading Brands Dillon Agency partners with early-stage founders to turn bold ideas into successful, category-defining businesses. With over a decade of experience launching and scaling companies like FRENDS and OPEN Brewing, we specialize in business strategy that accelerates growth and drives market disruption. What We Do We offer a comprehensive range of services designed to bridge vision and execution: • Business Strategy Development: Crafting business plans, go-to-market strategies, and positioning that set your brand apart. • Product Commercialization: Guiding you from concept to market-ready products, optimizing supply chains, and negotiating with manufacturers. • Marketing & Brand Strategy: Building compelling brand narratives and marketing strategies that connect with your audience. • Capital Raising: Helping you create persuasive pitch decks, prepare for investor meetings, and formulate capital-raising strategies. • Strategic Partnerships: Identifying and negotiating partnerships that deliver key advantages for growth. Why Dillon Agency • Proven Success: We’ve led businesses from concept to multi-million-dollar revenues and secured strategic partnerships and exits. • Holistic Approach: Our services align all aspects of your business for optimal growth. • Extensive Network: Leverage our connections with industry leaders, and manufacturers. • Tailored Solutions: We provide customized services based on your unique needs and objectives. • Commitment to Success: We are dedicated to guiding you through every stage of growth with actionable insights and strategic support. Industries We Serve We specialize in lifestyle brands, cannabis, alcohol, and consumer electronics, leveraging deep expertise and hands-on experience in these sectors. Let's Work Together

OPEN is an LA-born beer brand built on empathy, artistry, and diversity, bringing fresh energy to the beer world and sparking conversations among friends. Key Achievements & Leadership Highlights: • Foundation Building: As the first working partner, I led a core team of six across sales, marketing, operations, and design, transforming the traditional beer industry by blending art, skateboarding culture, and diverse values. • Business Strategy & Pitch: Developed the business plan and pitch materials, successfully raising capital and positioning OPEN as an innovative multicultural brand. • Fundraising Success: Led a $1.25 million capital raise through equity and convertible notes, securing strategic investments from New Belgium Brewing and high-net-worth individuals, positioning OPEN for long-term growth. • Strategic Partnerships: Negotiated a partnership with New Belgium Brewing, streamlining production and distribution, and secured a partnership with Leverage House to strengthen financial strategy. • Distribution & Expansion: Secured a distribution deal with Scout Distribution, expanding OPEN’s presence in the competitive LA/OC market and paving the way for ongoing growth. • Operational Leadership: Managed collaboration between OPEN Brewing and New Belgium Brewing, ensuring smooth product design, manufacturing, and delivery, meeting all targets for cost, quality, and timelines. • Talent & Culture: Led hiring efforts to build a talented team aligned with the brand’s core values, fostering an inclusive, creative, and high-energy culture that boosted retention and performance. • Startup Grit: Instilled a culture of agility, problem-solving, and cross-functional collaboration, driving the team to innovate constantly. • Community Initiatives: Strengthened brand presence through grassroots partnerships with multicultural artists, local skate shops, and cultural influencers, promoting inclusivity, sustainability, and community-driven growth.