Summary
Activity
Work experience
Cisco
Brand Marketing and Creative Direction at Robertson Marketing | 03/2017 - Current
• Develops concepts and storytelling for the brand's image
• Creates visuals, marketing campaigns, and creative direction for bi-annual brand collections
• Responsible for developing new client relationships and maintaining existing ones
• Works with vendors on product research and design
• Focuses on cultivating brand fans and creating brand experiences
https://merchandise-store.cisco.com/
Katelyn Krueger
Freelance Photography & Design | 01/2015 - Current
Documenting life's adventures through my photography blog, whether it be my trips to Canada and Mexico or roaming around the United States. I produce designs from my adventures with the help of mood boards, Lightroom, Indesign, Photoshop, dark rooms, and social media sites. With constant need to inspire adventure I look to artists around me for advice and expertise.
Google Brand and Marketing at Robertson Marketing | 07/2016 - 12/2016
• Assists in storytelling for the brand's image
• Creates visuals and marketing campaigns for bi-annual brand collections
• Focuses on cultivating brand fans and creating brand experiences
https://shop.googlemerchandisestore.com/
Slug Magazine
Marketing Team | 01/2016 - 06/2016
• Execute SLUG sponsored and attended events
• Examine marketing strategies to gain SLUG brand visibility
Photo Collective Studios
Studio Management | 02/2016 - 06/2016
• Consult photographers on shoots
• Streamline studio communications
• Cultivate relationships with clients for event planning
White Elephant Exchange & Boutique
Marketing & Sales | 11/2015 - 03/2016
• Leveraged social media marketing skills to create effective advertising campaigns
• Increased monthly store traffic by 75% through digital promotions
• Captured photos for social media that created a new direction for brand's image
• Created visual merchandise displays that attracted consumers to valuable products
Quiksilver
Assistant Manager / Head Visuals | 09/2013 - 08/2015
• Provided flagship store with the visual merchandising direction
• Directed store operations, ensuring exceptional performance and specialized customer service
• Mentored and trained a team of 10+ associates
• Delivered the weekly reports and communicated with headquarters
• Assembled articles for home office employee publication
Slingshot Pop Clothing
Assistant Designer | 03/2010 - 08/2013
• Assisted in major design decisions, choose seasonal trends, provided direction for collections
• Hosted, seeked out collaborations, and created marketing materials for brand events
• Provided photography for brand marketing materials
Education history
Academy of Art
| 2012 - 2016
City College
| 2015 - 2017




