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Brand Marketing and Creative Direction at Robertson Marketing

Marketing & Sales

Self-motivated design leader with more than six years of strategy and marketing experience. Focused on producing brand experiences that create, cultivate, and celebrate employees. Manage creative process and art direction for curated company merchandise collections.

• Develops concepts and storytelling for the brand's image
• Creates visuals, marketing campaigns, and creative direction for bi-annual brand collections
• Responsible for developing new client relationships and maintaining existing ones 
• Works with vendors on product research and design
• Focuses on cultivating brand fans and creating brand experiences

https://merchandise-store.cisco.com/

Documenting life's adventures through my photography blog, whether it be my trips to Canada and Mexico or roaming around the United States. I produce designs from my adventures with the help of mood boards, Lightroom, Indesign, Photoshop,  dark rooms, and social media sites. With constant need to inspire adventure I look to artists around me for advice and expertise.

Freelance Photography & Design

• Assists in storytelling for the brand's image
• Creates visuals and marketing campaigns for bi-annual brand collections
• Focuses on cultivating brand fans and creating brand experiences

https://shop.googlemerchandisestore.com/

Google Brand and Marketing at Robertson Marketing

• Execute SLUG sponsored and attended events
• Examine marketing strategies to gain SLUG brand visibility 

Marketing Team

• Consult photographers on shoots
• Streamline studio communications
• Cultivate relationships with clients for event planning

Studio Management

• Leveraged social media marketing skills to create effective advertising campaigns
• Increased monthly store traffic by 75% through digital promotions
• Captured photos for social media that created a new direction for brand's image
• Created visual merchandise displays that attracted consumers to valuable products 

• Provided flagship store with the visual merchandising direction
• Directed store operations, ensuring exceptional performance and specialized customer service
• Mentored and trained a team of 10+ associates 
• Delivered the weekly reports and communicated with headquarters 
• Assembled articles for home office employee publication 

Assistant Manager / Head Visuals

• Assisted in major design decisions, choose seasonal trends, provided direction for collections
• Hosted, seeked out collaborations, and created marketing materials for brand events
• Provided photography for brand marketing materials

Assistant Designer

Katelyn Krueger is a Brand Marketing and Creative Direction at Robertson Marketing in San Francisco, CA.

Katelyn Krueger

Katelyn Krueger

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Education history

Academy of Art

City College