Katelyn Krueger

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Katelyn Krueger

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Brand Marketing and Creative Direction at Robertson Marketing
San Francisco | United States

Skills

No information

Interests

Writing
Camping
Reading
Photography
Design
Traveling
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Industries

Creative Agencies
Fashion
Lifestyle
Music
Outdoor
Run
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Work experience

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Cisco

Brand Marketing and Creative Direction at Robertson Marketing | 03/2017 - Current

• Develops concepts and storytelling for the brand's image • Creates visuals, marketing campaigns, and creative direction for bi-annual brand collections • Responsible for developing new client relationships and maintaining existing ones • Works with vendors on product research and design • Focuses on cultivating brand fans and creating brand experiences https://merchandise-store.cisco.com/
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Katelyn Krueger

Freelance Photography & Design | 01/2015 - Current

Documenting life's adventures through my photography blog, whether it be my trips to Canada and Mexico or roaming around the United States. I produce designs from my adventures with the help of mood boards, Lightroom, Indesign, Photoshop, dark rooms, and social media sites. With constant need to inspire adventure I look to artists around me for advice and expertise.
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Google

Google Brand and Marketing at Robertson Marketing | 07/2016 - 12/2016

• Assists in storytelling for the brand's image • Creates visuals and marketing campaigns for bi-annual brand collections • Focuses on cultivating brand fans and creating brand experiences https://shop.googlemerchandisestore.com/
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Slug Magazine

Marketing Team | 01/2016 - 06/2016

• Execute SLUG sponsored and attended events • Examine marketing strategies to gain SLUG brand visibility
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Photo Collective Studios

Studio Management | 02/2016 - 06/2016

• Consult photographers on shoots • Streamline studio communications • Cultivate relationships with clients for event planning
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White Elephant Exchange & Boutique

Marketing & Sales | 11/2015 - 03/2016

• Leveraged social media marketing skills to create effective advertising campaigns • Increased monthly store traffic by 75% through digital promotions • Captured photos for social media that created a new direction for brand's image • Created visual merchandise displays that attracted consumers to valuable products
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Quiksilver

Assistant Manager / Head Visuals | 09/2013 - 08/2015

• Provided flagship store with the visual merchandising direction • Directed store operations, ensuring exceptional performance and specialized customer service • Mentored and trained a team of 10+ associates • Delivered the weekly reports and communicated with headquarters • Assembled articles for home office employee publication
Slingshot Pop Clothing logo

Slingshot Pop Clothing

Assistant Designer | 03/2010 - 08/2013

• Assisted in major design decisions, choose seasonal trends, provided direction for collections • Hosted, seeked out collaborations, and created marketing materials for brand events • Provided photography for brand marketing materials
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