Kassandra Kappock
Account Executive · Cloud Paper
Dallas, TX
In My Own Words
I am an experienced sales and digital marketing leader. I have experience selling SaaS platforms and physical goods. The industries I have worked in vary from construction, retail, hospitality, & many more!
I have specific experience working in startups and private equity. Within my various roles throughout my career, I have taken on both sales and marketing roles. My skill set includes but is not limited to, expertise in outbound marketing campaigns, CRM management, forecasting, leading SDR and AE sales teams, account and customer relations, & high-volume closing.
Work Experience
Account Executive
Cloud Paper2022 – 2023
Manage all B2B and retail sales as the founding and sole sales executive Launched B2B channel in 2022 and retail channel in 2023 Identified prospects and drove outreach to bring in cold leads Established best practices for customer acquisition via outbound sales Built a high-quality and robust pipeline Managed the end-to-end sales process, from identifying prospects to closing and additional post-customer account management Conducted, articulated, and implemented sales pitches and demos both 1:1 and in conference settings Coordinate and present all reporting as it relates to revenue and sales goals Plan and execute marketing and PR objectives to drive inbound sales leads
Demand Generation Manager
FreightTrain2021 – 2022
Founding team member Measure and report key lead generation metrics Management of inside sales team including SDR & AE personnel - including hiring, setting & monitoring KPIs, performance reviews, and mentorship Development and creation of outbound marketing campaigns Produced majority of cold leads through outbound efforts (email, LinkedIn, calls) Assisted in the production and launch of the company website & all digital content Procured all sales materials including sales deck, case studies, sales sheets, etc. Company-wide CRM management
Account Executive
Roomored2019 – 2021
Top-performing Account Executive Assisted drive and transition of startup to acquisition to major corporate company Identified and drove cold leads through outbound tactics (email, LinkedIn, calls) Conducted and managed remote & in-person demos Participated in sales activations at trade shows and vendor conferences Managed the growth and maturity of a high-revenue pipeline
Technical Services Manager
Texas Golf Association2017 – 2019
Primary point of contact for USGA Tournament Management support requests. Training and development lead for all resources pertaining to the advancement of USGA TM education. Primary point of contact for handicapping / online support requests. GHIN training lead and developer. Primary point of contact for mobile app and website users. Assist in creation, implementation, and further updates of the Texas Golf Association mobile app. Primary point of contact for e-Clubhouse development and support. First point of contact for sales of USGA TM Premium Package.