Kallie Reyling
Footwear Designer
San Clemente | United States
Skills
No information
Interests
Camping
Traveling
Painting and drawing
Beach days
Longboards
Industries
Fashion
Lifestyle
Outdoor
Streetwear
Surf
In my own words
— KallieI have a wide range of design experience ranging from marketing graphic design to designing original prints and patterns to packaging and displays.
I am passionate about prints and patterns, photography, travel, and active outdoor experiences.
kalliegraphic.com
Trajectory
May 2017 — Now
Footwear Designer · VANS
-Utilizes merchandise briefs to create footwear concepts and collections.
-Sketches and renders footwear ideas and design seasonal graphics.
-Creates SMU’s (Special Make Up) colors, styles, and footwear re-colors.
-Analyzes and evaluates other designs and advises courteously.
-Executes footwear designs, seasonal color CADS and creates a footwear techpack.
-Researches color and style trend analysis and communicates to Product Development team via samples, trend boards, etc.
-Responsible for selecting materials and defining/executing color strategy.
Oct 2015 — May 2017
Graphic Designer - Licensing · Incipio Technologies, Inc.
• Maintain guidelines and styles for multiple brands including Kate Spade New York, Jack Spade New York, House of Harlow, Burton, Tumi, Trina Turk, and Laura Trevey
• Create and prepare tech packs to send to factories for product production
• Design of original graphic prints and patterns
• Design and/or revise print ready files for advertising, printed
collateral and packaging
• Create assets for point-of-sale including client presentations, planograms,
in-store display graphics and packaging
• Design assets for use in online advertising and social media platforms
• Create templates for web pages and new or existing Apps
• Image editing for print and web
Apr 2015 — Jun 2015
Graphic Design Intern · Valor Collective
• Assist in creating and refining tech packs
• Assist in preparing files and sample books for client presentations.
Nov 2014 — Nov 2015
Graphic Designer · Irvine Company Resorts Division
• Graphic design execution of marketing campaigns, printed brochures and collateral, signage, website graphics and promotional material for five different properties
• Consistently maintain voice and visual style of all five properties, with target demographics ranging from family and business to the young and style conscious.
• Coordinate and communicate with printers to ensure proper production
• Edit photos and create social media content.
Activity
Education history
California State University Fullerton
Bachelor's of Fine Art | 2012 - 2015
