Kallie Reyling
Footwear Designer
San Clemente | United States
Skills
No information
Interests
Camping
Traveling
Painting and drawing
Beach days
Longboards
Industries
Fashion
Lifestyle
Outdoor
Streetwear
Surf
Summary
Activity
Work experience
VANS
Footwear Designer | 05/2017 - Current
-Utilizes merchandise briefs to create footwear concepts and collections.
-Sketches and renders footwear ideas and design seasonal graphics.
-Creates SMU’s (Special Make Up) colors, styles, and footwear re-colors.
-Analyzes and evaluates other designs and advises courteously.
-Executes footwear designs, seasonal color CADS and creates a footwear techpack.
-Researches color and style trend analysis and communicates to Product Development team via samples, trend boards, etc.
-Responsible for selecting materials and defining/executing color strategy.
Incipio Technologies, Inc.
Graphic Designer - Licensing | 10/2015 - 05/2017
• Maintain guidelines and styles for multiple brands including Kate Spade New York, Jack Spade New York, House of Harlow, Burton, Tumi, Trina Turk, and Laura Trevey
• Create and prepare tech packs to send to factories for product production
• Design of original graphic prints and patterns
• Design and/or revise print ready files for advertising, printed
collateral and packaging
• Create assets for point-of-sale including client presentations, planograms,
in-store display graphics and packaging
• Design assets for use in online advertising and social media platforms
• Create templates for web pages and new or existing Apps
• Image editing for print and web
Irvine Company Resorts Division
Graphic Designer | 11/2014 - 11/2015
• Graphic design execution of marketing campaigns, printed brochures and collateral, signage, website graphics and promotional material for five different properties
• Consistently maintain voice and visual style of all five properties, with target demographics ranging from family and business to the young and style conscious.
• Coordinate and communicate with printers to ensure proper production
• Edit photos and create social media content.
Valor Collective
Graphic Design Intern | 04/2015 - 06/2015
• Assist in creating and refining tech packs
• Assist in preparing files and sample books for client presentations.
Education history
California State University Fullerton
Bachelor's of Fine Art | 2012 - 2015
