Fashion

Lifestyle

Outdoor

Streetwear

Surf

Camping

Traveling

Painting and drawing

Beach days

Longboards

Footwear Designer

Creative & Design

I have a wide range of design experience ranging from marketing graphic design to designing original prints and patterns to packaging and displays. I am passionate about prints and patterns, photography, travel, and active outdoor experiences. 

kalliegraphic.com

-Utilizes merchandise briefs to create footwear concepts and collections.
-Sketches and renders footwear ideas and design seasonal graphics.
-Creates SMU’s (Special Make Up) colors, styles, and footwear re-colors.
-Analyzes and evaluates other designs and advises courteously.
-Executes footwear designs, seasonal color CADS and creates a footwear techpack.
-Researches color and style trend analysis and communicates to Product Development team via samples, trend boards, etc.
-Responsible for selecting materials and defining/executing color strategy.
 

• Maintain guidelines and styles for multiple brands including Kate Spade New York, Jack Spade New York, House of Harlow, Burton, Tumi, Trina Turk, and Laura Trevey
• Create and prepare tech packs to send to factories for product production
• Design of original graphic prints and patterns
• Design and/or revise print ready files for advertising, printed 
collateral and packaging
• Create assets for point-of-sale including client presentations, planograms, 
in-store display graphics and packaging
• Design assets for use in online advertising and social media platforms
• Create templates for web pages and new or existing Apps
• Image editing for print and web 


Graphic Designer - Licensing

• Graphic design execution of marketing campaigns, printed brochures and collateral, signage, website graphics and promotional material for five different properties
• Consistently maintain voice and visual style of all five properties, with target demographics ranging from family and business to the young and style conscious.
• Coordinate and communicate with printers to ensure proper production
• Edit photos and create social media content.

Graphic Designer

• Assist in creating and refining tech packs
• Assist in preparing files and sample books for client presentations.

Graphic Design Intern

Kallie Reyling is a Footwear Designer at VANS in San Clemente, CA. View their experience, skills and work history on Malakye — the professional network for…

Kallie Reyling — Footwear Designer at VANS

Kallie Reyling

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