Justin Hays

Working with small and mid-level businesses to analyze, evaluate, and provide expert information regarding promotions, branding, media channels, and other key information for marketing success. * Guide the implementation of marketing strategies for various products and services. * Research industries, markets, demographics, trends, sales results, and other data related to the client's products or services * Analyze details of competitor offerings, including specifications, market share, pricing, and promotional materials * Create detailed reports with research findings and analysis to inform marketing strategies * Provide written documents and verbal presentations for each client to guide the creation of new marketing plans and strategies * Recommend specific marketing approaches and spending budgets to achieve the client's desired sales goals * Help come up with new product and service offerings to increase shares in new or existing markets * Assist marketing managers and directors in coming up with focused branding, positioning, and marketing tools for each product or service * Work within the client's budget to produce effective promotional materials and advertising opportunities * Track sales and feedback and adjusts marketing strategies as necessary * Establish marketing tracking methods to help each client evaluate performance over time

Initially hired to introduce management to social media marketing (web, email, social, print etc.) as a means to generate brand awareness and develop leads for a large criminal defense law firm. Soon after promoted to manage all marketing efforts. * Managed all Vendors including: TV and radio advertising, Digital marketing, Website content development, Print advertising, and 24-hour Call-Center * Overhauled company's CRM and lead software (Infusionsoft) to capture more comprehensive data and increase sales * Integrated email, web and social campaigns into the company CRM for specific targeted email content strategy. Had weekly meeting with department managers to analyze web, tv, email and social campaigns to utilize the most effective medium and make data driven decisions * Constantly A/B tested multiple campaigns across all marketing mediums (web, tv, radio, email, etc.) to produce better return marketing investments. * Utilized specific data points to regularly follow and analyze a potential customer throughout the entire marketing and sales processes. * Developed sales and lead reporting to optimize marketing budget spend saving the company over $30K a month, while still increasing leads and sales retentions * Produced a series of criminal defense education videos for website and social media to increase SEO (https://www.youtube.com/TheKavinokyLawFirm) * Created company's first free downloadable e-book to increase leads and brand awareness

Manage social media properties (Facebook, Twitter, LinkedIn, YouTube, Google+, etc.), including daily monitoring, posting, and web/email content development. * Coordinated and implemented social media marketing communication projects with responsibilities that included social media advertising and creating brand awareness online * Moderated forums and chats, Initiated conversations through forums, twitter and postings, and prepared status reports on social media efforts and success rates. * Utilized specific data points to regularly follow and analyze a potential customer throughout the entire marketing and sales processes.

Implemented the social media strategy, coordinated with stakeholders across the company to ensure effectiveness and encouraging adoption of relevant social media techniques into the corporate culture and into all of the company's products and services * Worked with the Product development team to ensure social media tools (for ex. FB connect, Sharing buttons) where kept up to date * Worked as an advocate of the company in social media spaces, engaging in dialogues and answering questions where appropriate * Regularly gave feed back and insights gained from social media monitoring into the Editorial teams to help them evolve their strategies in a timely fashion

Responsible for assisting with the development and implementation of online marketing strategies to promote Scenario Digital Media's clientele * Tracked effective benchmarks for measuring the impact of social media programs * Analyzed, reviewed, and reported on effectiveness of campaigns in an effort to maximize results on a weekly basis * Created social media campaigns geared towards client's target market to effectively increase their return on marketing investment