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Owner, Marketing and Branding Consultant

Specialist & Consultant

Creative marketing and social media specialist, with a proven record of developing and enhancing brand
awareness while driving revenue gains through traditional and non-traditional marketing including, but not
limited to TV, radio, print, web, email and online media. Highly skilled in managing media vendors,
marketing budget, and data reporting to increase revenue while reducing marketing costs.

Personal traits: Hard-working, dedicated, reliable (exceptional attendance and punctuality), strategic
planner, self starter, creative, innovative, technologically savvy, team builder, and quick to learn new skills.

Working with small and mid-level businesses to analyze, evaluate, and provide expert information
regarding promotions, branding, media channels, and other key information for marketing success.
* Guide the implementation of marketing strategies for various products and services.
* Research industries, markets, demographics, trends, sales results, and other data related to the client's products or services
* Analyze details of competitor offerings, including specifications, market share, pricing, and promotional materials
* Create detailed reports with research findings and analysis to inform marketing strategies
* Provide written documents and verbal presentations for each client to guide the creation of new
marketing plans and strategies
* Recommend specific marketing approaches and spending budgets to achieve the client's desired
sales goals
* Help come up with new product and service offerings to increase shares in new or existing markets
* Assist marketing managers and directors in coming up with focused branding, positioning, and marketing tools for each product or service
* Work within the client's budget to produce effective promotional materials and advertising
opportunities
* Track sales and feedback and adjusts marketing strategies as necessary
* Establish marketing tracking methods to help each client evaluate performance over time

Initially hired to introduce management to social media marketing (web, email, social, print etc.) as a
means to generate brand awareness and develop leads for a large criminal defense law firm. Soon after
promoted to manage all marketing efforts.
* Managed all Vendors including: TV and radio advertising, Digital marketing, Website content
development, Print advertising, and 24-hour Call-Center
* Overhauled company's CRM and lead software (Infusionsoft) to capture more comprehensive data
and increase sales
* Integrated email, web and social campaigns into the company CRM for specific targeted email
content strategy. Had weekly meeting with department managers to analyze web, tv, email and social
campaigns to utilize the most effective medium and make data driven decisions
* Constantly A/B tested multiple campaigns across all marketing mediums (web, tv, radio, email, etc.) to produce better return marketing investments.
* Utilized specific data points to regularly follow and analyze a potential customer throughout the entire
marketing and sales processes.
* Developed sales and lead reporting to optimize marketing budget spend saving the company over
$30K a month, while still increasing leads and sales retentions
*   Produced a series of criminal defense education videos for website and social media to increase SEO
(https://www.youtube.com/TheKavinokyLawFirm)
*   Created company's first free downloadable e-book to increase leads and brand awareness

Manager of Marketing and Social Media

Manage social media properties (Facebook, Twitter, LinkedIn, YouTube, Google+, etc.), including daily
monitoring, posting, and web/email content development.
* Coordinated and implemented social media marketing communication projects with responsibilities
that included social media advertising and creating brand awareness online
* Moderated forums and chats, Initiated conversations through forums, twitter and postings, and prepared status reports on social media efforts and success rates.
* Utilized specific data points to regularly follow and analyze a potential customer throughout the entire
marketing and sales processes.

Social Media and Marketing Specialist

Implemented the social media strategy, coordinated with stakeholders across the company to ensure effectiveness and encouraging adoption of relevant social media techniques into the corporate culture and into all of the company's products and services
* Worked with the Product development team to ensure social media tools (for ex. FB connect, Sharing buttons) where kept up to date
* Worked as an advocate of the company in social media spaces, engaging in dialogues and answering questions where appropriate
* Regularly gave feed back and insights gained from social media monitoring into the Editorial teams to help them evolve their strategies in a timely fashion

Director of Marketing/Promotions and Social Media

Responsible for assisting with the development and implementation of online marketing strategies to promote Scenario Digital Media's clientele
* Tracked effective benchmarks for measuring the impact of social media programs
* Analyzed, reviewed, and reported on effectiveness of campaigns in an effort to maximize results on a weekly basis
* Created social media campaigns geared towards client's target market to effectively increase their return on marketing investment

Digital Marketing Assistant

Justin Hays is an Owner, Marketing and Branding Consultant at SUPR3ME Logic LLC in Portland, OR.

Justin Hays

Justin Hays

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