Jonathan Wright
ACD/Sr Creative · Freelance
Marietta, GA
In My Own Words
Highly motivated communications professional with 18 years of experience in creative services supporting top-ranked ad agencies and national brands as well as TV and film projects.
Expertise:
Client relations, project management, concept development, brand creation, brand strategy, multichannel advertising, production supervision, creative writing, art direction, product development, pitching, and market research
Brands:
SyFy, HBO, BET, NBC, Carmex, Starbucks, Spectrum, Intel, Adobe, Nissan, Buffalo Wild Wings, Gatorade, Taco Bell, NBA, Fox Sports, PBS, Anheuser-Busch, Starbucks, Grey Poupon, Walmart, Costco, J&J, California Board of Milk, TOMO Mortgage, Swisstech, Old Navy, VitaminWater, Tums, United Nations Foundation, Smithsonian National Zoo, Viking Cruises, and Wilson Electronics
Agencies:
Deutsch LA, Chiat/Day, Crispin Porter + Bogusky, MRM//McCann, Thinkingbox, Boncom, Nile Commerce, Digitas
Work Experience
ACD/Sr Creative
Freelance2022 – Present
Currently freelancing while seeking full-time employment.
Clients: Jamestown LP, Carmex, Deutsch LA, Biscuit Filmworks, Spectrum, NBC, HBO, and BET
• Developed Carmex campaign that optimized spend for 7+ sub brands • Wrote headlines, social posts, scripts, and marketing copy • Designed multichannel ads and brand collateral • Designed sets for NBC, BET, HBO, & Biscuit Filmworks
Associate Creative Director
Deutsch LA2021 – 2022
Clients: Walmart, TOMO Mortgage, and California Board of Milk
• Led a team of copywriters, art directors, strategists, and account managers • Operationalized DLA’s performance group for Walmart+ • Established an integrated process for full-funnel creative • Launched Walmart+ delivery membership with 15% US penetration • Launched Walmart Drone delivery in test markets • Agency creative point of contact for TOMO
Associate Creative Director
Freelance2015 – 2021
Clients: Chiat/Day LA, MRM//McCann, Starbucks, Buffalo Wild Wings, Nissan, Gatorade, Anheuser-Busch, Intel, Adobe, SyFy, J&J, Nile Commerce, and others
• Developed #2 bestselling brand on Walmart.com • Designed outdoor tool line that generated $12MM+ in first year • Wrote broadcast scripts for Buffalo Wild Wings with John Goodman • Supervised creation of Starbucks coffee blog • Created 8+ brands across beauty, hardware, grocery, and sporting goods • Played a critical role in winning Intel for Chiat/Day • Acted as product development liaison with factories in China, Hong Kong, and S. Korea
Associate Creative Director (AD/CW)
Boncom2015 – 2015
Clients: Mormon.org, United Nations Foundation, Huntsman Cancer Institute, Deseret Industries, and Smithsonian National Zoo
Art Director/Copywriter
Boncom2013 – 2015
• Promoted to ACD from art director/copywriter • Led a team of art directors, copywriters, producers, and a strategist • Recruited 6 full-time employees retained for 2+ years • Developed animation series with 100MM+ views • Conceived holiday campaign that garnered 200MM+ views globally • Significantly increased social engagement with Mormon.org • Performed numerous voiceovers
Art Director
Digitas2012 – 2013
Client: Taco Bell
• Launched most successful product in quick service history with Cool Ranch Doritos Locos Tacos • Sold 1.5 million tacos on the first day • Earned 4 million YT views over 3 weeks • Art directed digital ads, social media, and activations • Launched Steal A Base Steal A Taco at the World Series
Jr. Art Director
Crispin Porter + Bogusky2012 – 2012
Clients: Grey Poupon, Old Navy, and VitaminWater
• Selected from a pool of 900 applicants for a summer internship as Jr. Art Director • Developed Back to School campaign for Old Navy with the cast of Beverly Hills 90210 • Created 3 months of social media content for Grey Poupon’s Society of Good Taste • The Society of Good Taste won at Cannes and The One Show • Art Directed campaign billboards for VitaminWater
Graphic Designer/Producer
Brigham Young University2010 – 2012
During graduate school I was a graphic designer and video producer for BYU Alumni Association, BYU Adlab, and the Laycock Center for Creative Collaboration.
• Wrote and produced a short broadcast documentary about Stephen R. Covey • Created a series of online video shorts about Mormons in Russia • Designed and produced marketing materials for BYU Alumni • Designed components of the nationally touring art exhibit Beauty and Belief with Dr. Sabiha Al Khemir • The exhibition was a national first and featured 250 objects from 10 countries • Art directed an advertising campaign for Hot Pocket • Launched a social media stunt to become an extra in Peter Jackson’s The Hobbit
Producer
BYU Broadcasting2009 – 2010
• Developed stories for season 1-2 of The Generations Project • Supervised episode genealogical and historical research • Managed 4-5 historians, 2 professional genealogists, and 4 interns • Liaison between professional genealogists and research assistants • Created and managed work flows • Created synthesized reports for the Exec Producer and Lead Producers • Wrote historical documentary narration • Maintained a research database • Recruited and developed talent
Associate Producer and Editor
BYU Broadcasting2008 – 2009
The Generations Project is an EMMY award winning documentary series that follows everyday people's journey to discover the stories and lives of their ancestors.
Photographer
Freelance2006 – 2009
• Produced live multi-camera broadcasts for NBA D League • Shot video packages for Fox Sports affiliate Palestra.net • Shot and edited documentary projects for clients • Worked as a runner for NBC Sports on Alli Dew Tour • Shot select events and weddings
Skills Trainer
Lincolnview Elementary School2007 – 2008
• Worked with children with autism on IEP goals (Behavior and Academic) • Employed applied behavior analysis and discrete trial training • Collaborated with special educators to build therapeutic art program • Implemented regimented art practice that became integral part of student’s day • Helped enhance student’s academic curriculum • Collaborated with educators, administrators, parents, and educational assistants