Chris Fedelem
Senior Vice President at OM USA · Operation Mobilization USA
Atlanta, GA
In My Own Words
Strategic, collaborative senior executive. Proven ability to lead at the highest levels of strategy creation and subsequent implementation at the operational and tactical levels across the org to deliver measurable outcomes.
Employ high-level financial analyses to understand and forecast trends, growth, and stability. Capacity to interface with nuanced financial situations, initiate required actions and make implications relevant to broader audiences.
Recognized for driving the creative vision across the organization. Lead all marketing operations including brand development, sales enablement, direct marketing, communications, content strategy, research, and lead generation.
Known as an inspiring servant leader who fosters cooperation and partnership. Driven by curiosity, innovation, and impact. Employ a collaborative leadership style that values and empowers others and respects varying points of view. Master of Business Administration.
Core competencies include:
Executive Leadership and Strategic Planning. As Senior VP at OM USA, report to the CEO. Hold P&L responsibility for the Finance, Marketing, and Facilities functions. Lead a team of up to 30 people. Manage operating budgets of $2.9M. Saw 30% revenue growth from $29.0M to a peak of $37.9M. Work alongside the Board, other executives, and key stakeholders to create and execute the organization s strategic direction.
Marketing and Creative Leadership. At OM USA, served on the international task force conducting a multi-year initiative to produce a comprehensive brand overhaul of OM International. As Director of Marketing at Reynolds Lake Oconee, led teams of up to 14 people and managed annual budgets exceeding $8M. Positioned Reynolds as a premium lifestyle brand, with revenue growth from $250M+ to a peak of $400M+ during tenure.
Operational Excellence and Organizational Health. Strong believer in the connection between employee engagement and operational excellence. This is critical to delivering maximal impact with finite resources. At Travel Media, led the transformation of the production team from serving 28 states to 48, from 52 annual issues to 200+, and from quarterly to monthly frequency – all while reducing personnel and other expenses.
Work Experience
Senior Vice President (2018 – Present) // Vice President (2016 – 2018)
Operation Mobilization USA2016 – Present
* Hold P&L responsibility for the Finance, Marketing, and Facilities functions. Lead a team of 30 people. Manage an operating budget of $2.9M. Saw 30% revenue growth from $29.0M to a peak of $37.9M. * Report to the CEO; among direct reports are the CFO, Director of Marketing, and Senior Director of Facilities. * Interface and coordinate with the Board on several focus areas; serve on the Board Finance Committee. * Assume Interim CFO position during transitional periods with associated fiduciary and signatory responsibilities. * Serve as executive sponsor of annual budgeting process for the organization. Work alongside the Board of Directors, other members of Senior Leadership, and key stakeholders in the creation and subsequent execution of the annual budget, insuring alignment with the organization's strategic direction. * Play a crucial role in shaping and executing marketing plans. Lead marketing strategies and initiatives to drive brand awareness, enhanced customer experience, and revenue growth. Collaborate with key international marketing and communications leaders and partners in OM International. * Served on international task force leading a multi-year initiative to produce a comprehensive brand overhaul. * Doubled income from small sum giving; conceived and launched successful donor acquisition program. * Leveraged resources in the marketing technology landscape to increase effectiveness. Oversaw 18-month process to launch a multifaceted website, implementation of job tracking systems and enhanced analysis capabilities. * Steward the organization s real estate assets including a 90 acres campus, 48K SF of office space, and lodging accommodations for 50 people; acquisition, valuation, sale, and management of donated real estate assets. * Grew income from non-fundraising sources 2x, e.g., events, office leasing, printing services and rental properties.
Director of Marketing
Reynolds Lake Oconee2006 – 2015
* Led teams of up to 14 people and managed annual budgets up to $8M; reported to the EVP, with a dotted line to the President. Led marketing for Reynolds Lake Oconee and three other communities and supported other managed properties and Reynolds Jet Management. Integral to revenue growth from $250M+ to a peak of $400M+. * Responsible for all marketing operations including brand development, sales enablement, direct marketing, communications, content strategy, research, lead generation, advertising, interactive, and event experiences. * Collaborated with numerous media partners including Golf Channel, Southern Living and TaylorMade/adidas to create and execute innovative multi-channel integrated marketing programs. * Oversaw all internal and external corporate communications, including PR and crisis communications. * Served as marketing subject matter expert on the team responsible for assessment and integration of property acquisitions across several states for Linger Longer Development.
Director of Creative Services
Dominion Enterprises2000 – 2006
* Led the production and marketing departments of a segment-leading national publishing firm with teams of up to 20 reports and managed annual budgets up to $7M; reported to the President. * Served as a member of the Executive Committee responsible for strategic planning and performance. * Authored strategic plans, business cases, white papers, articles, advertorials and speeches. * Directed public relations, media planning, and corporate communications. * Established and maintained graphic integrity standards as part of a larger national brand-building campaign. * Led the transformation of the production team from serving 28 states to 48, from 52 annual issues to 200+, and from quarterly to monthly frequency – all while reducing personnel and other expenses.
Education
Master of Business Administration (MBA)
University of FloridaSkills: Data-driven Marketing · Project Management · Copywriting · Analytical Skills · Performance Metrics · Build Strong Relationships · Team Motivation · Data Analysis · Cross-functional Team Leadership · Critical Thinking · Market Research · Presentations · Executive Presentations · Leadership · Strategy · Communication · Creative Strategy
Bachelor’s Degree
Flagler CollegeSkills: Project Management · Copywriting · Creativity and Innovation · Event Management · Storytelling · Critical Thinking · Presentations · Leadership · Strategy · Creative Strategy