John Felushko

Led the firm’s product life cycle: market research, raw material development, business case development and analysis, design brief development and analysis, iterative design,copy right application, field testing and data collection, initial forecasting, set cost and MSRP targets, hand off to production, marketing and sales, and follow-up Developed product supporting growth into adjacent market spaces for the motorcycle and snow line Collaborated with the CFO, VP Sales Marketing and CEO in two 5 year Long Range Product Plans Trained and managed a team of 2 other product line managers Trained sales and marketing on merchandising techniques Grew layering business more than 30% in a overall down year Returned the company on time brief, design and development schedule Implemented and led a stage gate development process Developed packaging and POP

Led the firm’s product life cycle: market research, raw material development, business case development and analysis, design brief development and analysis, iterative design, patent and copy right application, field testing and data collection, forecasting, set inventory minimums and maximums, set cost and MSRP targets, hand off to production, marketing and sales, and follow-up Launched over 500 new SKU’s including Red Swivel, BELTminus, RACKminus, SPLITminus, PLATEminus, and VCAS Two to One point slings Managed the transition from military supplier to consumer market manufacturer across sales, marketing and production Developed and formalized the product development life cycle as a series of flow charts with written, accountable procedures Hired and trained the product development team - 300% growth in personal leading to an over 1000% increase in new and revised SKU’s per year Designed and implemented a new merchandising system including unique packaging, brand specific in-store

Managed 4 full time and more than 10 part time staff in an outdoor retail environment Taught basic sales techniques and product knowledge information, both one on one and in group settings Increased sales and reduced shrinkage