Bachelor of Arts, High Honors, Political Science, Concentration in International Relations

Bike

Lifestyle

Outdoor

A Product Line Manager with a track record of profitable, award wining, brand expanding, radically profitable, load carriage, packs, accessories, and apparel for the world's most demanding customers. Let's see what we can do together.

Led the firm’s product life cycle: market research, raw material development, business case development and analysis, design brief development and analysis, iterative design,copy right application, field testing and data collection, initial forecasting, set cost and MSRP targets, hand off to production, marketing and sales, and follow-up
Developed product supporting growth into adjacent market spaces for the motorcycle and snow line
Collaborated with the CFO, VP Sales Marketing and CEO in two 5 year Long Range Product Plans
Trained and managed a team of 2 other product line managers 
Trained sales and marketing on merchandising techniques 
Grew layering business more than 30% in a overall down year
Returned the company on time brief, design and development schedule 
Implemented and led a stage gate development process
Developed packaging and POP


Senior Product Line Manager 

Led the firm’s product life cycle: market research, raw material development, business case development and analysis, design brief development and analysis, iterative design, patent and copy right application, field testing and data collection, forecasting, set inventory minimums and maximums, set cost and MSRP targets,  hand off to production, marketing and sales, and follow-up
Launched over 500 new SKU’s including Red Swivel, BELTminus, RACKminus, SPLITminus, PLATEminus, and VCAS Two to One point slings  
Managed the transition from military supplier to consumer market manufacturer across sales, marketing and production
Developed and formalized the product development life cycle as a series of flow charts with written, accountable procedures
Hired and trained the product development team - 300% growth in personal leading to an over  1000% increase in new and revised SKU’s per year
Designed and implemented a new merchandising system including unique packaging, brand specific in-store 

Product Line Manager 

Provided leadership, vision, direction and research support to a multi-disciplinary team including design, materials research, product development, patterning, quality control, forecasters, production planners, sales, marketing, customer relations management, information technology, and factories
Envisioned, researched, designed, built, marketed, sold and supported a line of outdoor tactical apparel, packs and harnesses for military, law enforcements and other government agency special operations forces globally 
Gathered intelligence from units, dealers, sales reps, suppliers, individual end users, trainers, industry blogs, online forums, books, and news reports to guide strategic, operational, and tactical decision making  
Set wholesale and retail prices for all LEAF products across 17 different currencies and price lists taking into account competitive prices, local tariffs and taxes  


Managed 4 full time and more than 10 part time staff in an outdoor retail environment
Taught basic sales techniques and product knowledge information, both one on one and in group settings 
Increased sales and reduced shrinkage 


Store Manager 

John Felushko is a Senior Product Line Manager at Teton Outfitters d/b/a Klim in Idaho Falls, ID.

John Felushko

John Felushko

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