Joe Ebsworth

Led data-driven multivariate testing projects that resulted in a 20% increase in conversion rate, contributing to an additional $61,000 sales/month. Managed Google and META ad campaigns and strategies with a $2M budget. Achieved a 6-15x ROAS over an 8-month season, through various automated and retargeting campaign types. Developed and managed a DTC marketing/merchandising calendar, aligning monthly sales promotions, content marketing, emails, and campaign banners with stakeholders to meet brand objectives. Oversaw day-to-day management of digital marketing and merchandising programs, including agency coordination, execution, optimization, audience segmentation, reporting, and budgeting. Achieved brand objectives and supported product needs. Analyzed campaign metrics, set clear KPI goals, and assessed success at the campaign, activity, and channel levels to inform future campaign tactics. Created a content creator program for social media/video needs. I set goals/KPIs, deliverables, schedule, and budget. The successful program boosted our social media customer engagement 56%.

Created an online go to market strategy for the launch of a totally new type of product. Led a distributed team of designers, developers, and marketers under tight deadlines. The strategy included of testing prior to launch ad, audience & landing page testing a strong pre-order offer, influencer, affiliate, and email marketing, online ads, with constant testing and CRO of our landing page. Implemented a comprehensive strategy encompassing pre-launch testing of lead generation ads, audience segmentation, and landing page optimization. Alongside deploying impactful pre-order incentives, influencer collaborations, affiliate partnerships, and targeted email campaigns. Built and lead digital marketing campaigns for product releases and was responsible for achieving campaign metrics and reporting those results cross-functionally.