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WYND Product Launches and Online GTM Strategy

Created an online go-to-market strategy for the launch of a new product for vacation rental owners. Led a distributed team of designers, developers, and marketers to get it all done under a tight deadline. The ongoing strategy includes 2 months of testing prior to launch (ad, audience & landing page testing) a strong pre-order offer, influencer, affiliate, and email marketing, online ads, and continues with constant testing and conversion-rate optimization of our landing page.

Ranked RIDEs Snowboard Finder Tool 

Goal achieved.

We ranked #1 for the “snowboard finder” search term. This brought lots of valuable organic traffic for this valuable unbranded search term.

This captured new snowboarders at the consideration stage of the sales funnel that may not have considered RIDE Snowboards.

Ariel Rider E-bikes

 Improved conversion rate 20% over 5 months through continuous testing and CRO efforts. This enhanced the customer journey on a key landing page.

- Managed Google and META ad campaign strategies in-house with a $2M budget. Achieved a 6-15x ROAS depending on the season. Conducted ongoing ad performance testing and optimization, leveraging generative AI technology.

- Oversaw day-to-day management of digital marketing programs, including agency coordination, execution, optimization, audience segmentation, reporting, and budgeting.

- Analyzed campaign metrics, set clear KPI goals, and assessed success at the campaign, activity, and channel levels to inform future campaign tactics.

- Managed comprehensive DTC e-commerce email marketing flows and automation, driving measurable results. 

- Coordinated the marketing calendar, aligning monthly sales promotions, merchandising, content marketing, emails, and campaign creatives with stakeholders to meet company goals.

- Led and collaborated with a distributed team of graphic/UX designers, content creators, and a social media manager.

<p>Strategic Digital Marketing Manager with 15 years of experience working for outdoor, action sports, bike, and CPG brands. Proven track record in data-driven marketing strategies and content creation to maximize audience engagement and ROI. Proven ability to work collaboratively to achieve revenue goals.</p>

Led data-driven multivariate testing projects that resulted in a 20% increase in conversion rate, contributing to an additional $61,000 sales/month.

Managed Google and META ad campaigns and strategies with a $2M budget. Achieved a 6-15x ROAS over an 8-month season, through various automated and retargeting campaign types.

Developed and managed a DTC marketing/merchandising calendar, aligning monthly sales promotions, content marketing, emails, and campaign banners with stakeholders to meet brand objectives.

Oversaw day-to-day management of digital marketing and merchandising programs, including agency coordination, execution, optimization, audience segmentation, reporting, and budgeting. Achieved brand objectives and supported product needs.

Analyzed campaign metrics, set clear KPI goals, and assessed success at the campaign, activity, and channel levels to inform future campaign tactics.

Created a content creator program for social media/video needs. I set goals/KPIs, deliverables, schedule, and budget. The successful program boosted our social media customer engagement 56%.

Ecommerce Manager / Digital Marketing Manager / Merchandising Manager

Created an online go to market strategy for the launch of a totally new type of product. Led a distributed team of designers, developers, and marketers under tight deadlines. The strategy included of testing prior to launch ad, audience & landing page testing a strong pre-order offer, influencer, affiliate, and email marketing, online ads, with constant testing and CRO of our landing page.

Implemented a comprehensive strategy encompassing pre-launch testing of lead generation ads, audience segmentation, and landing page optimization. Alongside deploying impactful pre-order incentives, influencer collaborations, affiliate partnerships, and targeted email campaigns.

Built and lead digital marketing campaigns for product releases and was responsible for achieving campaign metrics and reporting those results cross-functionally.

Ecommerce Manager

Delivered 400% growth in UCO’s consumer email list while at Industrial Revolution by implementing cross-branded promotions as well as other strategies and increased the average open rate from 9% to 29% in 18 months.

Doubled UCO's B2C conversion rate organically (without any online advertising) by deploying various online marketing tactics (ucogear.com) and increased conversions by 9% on Amazon via listing page enhancements, including A+ Page content modules.

Drive e-commerce sales growth via the company's web properties ucogear.com and industrialrev.com while managing day-to-day website operations and implementing multi-channel campaigns, content marketing, and promotions.

Assist the Sales VP with Amazon Vendor Central and Amazon Seller Central and partner with the sales team to develop cohesive online marketing strategies based on each brand's goal.

Acquired extensive expertise in utilizing A/B testing and analytics to assess campaigns, promotions, and landing pages, in addition to providing monthly reporting on online KPIs and ad campaign results.

 eCommerce Manager

Joe Ebsworth works in Seattle, WA. View their experience, skills and work history on Malakye — the professional network for creative, lifestyle-driven…

Joe Ebsworth — Ariel Rider — Seattle, WA

Joe Ebsworth — Ariel Rider — Seattle, WA

Joe Ebsworth

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