Jimmy Bui

• Spearheaded paid media strategy by executing cost-effective campaigns to increase sales and revenue • Created monthly reports, allocated marketing budget, and presented with results and recommendations • Optimized existing resources, proposed and created new digital media for paid marketing campaigns

Social Media Manager Roles: I managed the companies social media accounts. From content creation to community management and monitoring daily activity - I leveraged the company's channels with growth and brand strategies in mind. I also monitored and reported the company's ad spend & ad performance; made changes accordingly. Launch new Facebook & LinkedIn ad campaigns to generate leads based on budget & direction of Marketing Director; tested different images, ad copy & ad goals to optimize results. • Executed $60,000 in paid social campaigns • Analyzed customer data then created lookalike audiences for paid campaigns to attract new leads • Used Google Analytics to analyze and report growth, digital ad spend, and ROAS • Enhanced social channels followers, 77,000 on Facebook, 5,300 on Instagram, and 9,063 on MailChimp Digital Marketing Coordinator Roles: • Worked with third party agency to optimize lead generation landing pages from Google Ad campaigns • Promoted to Social Media Manager assisting Director by leading corporate partnerships and campaigns + Promoted to Social Media Manager (May 2017)

I assisted in creating content and creative photographs to post on the company's social media channels, as well as manage online interactions. • Instituted fundraising campaign using Facebook Live • Centralized social media channels and implemented growth strategies increasing following by 43,000 • Oversaw social presence by monitoring and engaging with followers leading to 13% monthly engagement • Authored and edited social media posts increasing organic reach by 170%