Jim Miller

(BWR) which is the world's largest mass participation gravel cycling event series with 7 events across North America including a weekend long festival-like atmosphere featuring 40+ brands. Director, Brand Partnerships & Event Services Responsible for planning and execution of these widely attended and profitable cycling events across North America with full oversight responsibility over budget, P&L, logistics, and local organizing groups. • Extensive experience with event & expo operations, including permitting, RFP process, and management of all staff and third-party vendors. • Manages all internal and external cross-functional relationships including directing marketing and sponsorship functions, leading year-round business development efforts, identifying and pitching prospective sponsors, evangelizing greater exposure and connection to their core demographic. • Stages expos at all events exhibiting 40+ cycling industry and adjacent brands (e.g., Monster Energy, PowerBar, Garmin) for all North American events generating a 30%+ increase in incremental revenue. • Tripled partnership revenue adding 20 new brands to BWR's portfolio during a period of substantial scaling, developing innovative concepts in support of partner objectives, including customizable online and on-site activation packages.

Torrance, CA 2017 - 2019 A division of Pioneer Electronics (USA), PCS produced world-class power meters and cycle computers for professional athletes and cycling enthusiasts. Director, National Sales & Marketing Guided the growth and management of all sales functions as well as athletes and team sponsorships. Responsible for deployment of integrated marketing campaigns across cycling and triathlon categories. Managed P&L, budget, and event schedule in line with marketing initiatives. • Directed marketing and sales efforts contributing to 8 consecutive quarters of YOY growth and consecutive years of >12% increase in revenues by developing new marketing and sales materials and ongoing oversight and adjustments to the independent sales rep program. • New product launch generated $500K in sales in its first six months achieved through influencing the international product development team by providing direction and insight into the US market ensuring all functionalities, features and user materials were in line with key product and user trends.

Dana Point, CA 2015 - 2017 CPG hydration brand focusing on pure ingredients and effective hydration targeting a broad range of consumers, beyond performance athletes only. Director, Sales & Marketing Drove the pre- and post-launch marketing and sales efforts for an innovative hydration product with a unique retail proposition. • Negotiated exclusive sales arrangement with GNC launching in 25% of their retail locations nationwide and expanding to 1,200 stores, 40% over the first year. • Orchestrated launch activation at Sea Otter Classic, including planning, logistics, staffing, press, comprehensive branded signage throughout the venue and subsequent tour across the US. • Developed and implemented grass roots team, club, and athlete program to help drive sales post launch contributing to besting sales projections for first 6 months by 15%.

Carlsbad CA 2011 - 2014 Designer and manufacturer of sunglasses and goggles targeting action sports, snow sports and lifestyle markets. The company offers sunglasses, snow, motocross goggles, prescription frames, and branded apparel and accessories. Director, National Sales & Marketing - Performance Category Reporting directly to the CEO, built, and led sales and marketing functions, pioneering an entirely new business category, including Interbike trade show category introduction, evangelized to a broad spectrum of athletes. • Managed category P&L and generating $1.5M in new business over three years. • Directed all category marketing efforts including trade shows, events, and team/club program. • Played an integral role in the development and launch of five new products within two years, conducting extensive market research to ensure competitive pricing, product quality and salability.

2009 - 2011 Bauerfeind designs and manufactures premier products that support athletic performance and help maintain and regain health including orthotic devices, medical compression stockings and orthopedic supports. Director, Sales & Marketing Led the development and launch of high-end retail concept store focusing on athletic performance enhancement and injury prevention. • Directed the build out of the retail space and subsequent runup activities to the launch event. • Exceeded 6-month target sales by 35% while managing start up activities, including hiring and training sales staff, negotiating vendor agreements, and establishing brand marketing presence. • Served as brand spokesperson for all media activities.