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Director of Event Services

Top Management

Energetic, results driven sales and management professional is seeking a job in a field that I'm passionate about. I'm active in many outdoor sports and activities and am seeking a position with a vibrant company that appreciates hard work, dedication in a fun environment.

(BWR) which is the world's largest mass participation gravel cycling
event series with 7 events across North America including a weekend long festival-like atmosphere featuring 40+ brands.
Director, Brand Partnerships & Event Services
Responsible for planning and execution of these widely attended and profitable cycling events across North America
with full oversight responsibility over budget, P&L, logistics, and local organizing groups.
•   Extensive experience with event & expo operations, including permitting, RFP process, and management of all
staff and third-party vendors.
•   Manages all internal and external cross-functional relationships including directing marketing and sponsorship
functions, leading year-round business development efforts, identifying and pitching prospective sponsors,
evangelizing greater exposure and connection to their core demographic.
•   Stages expos at all events exhibiting 40+ cycling industry and adjacent brands (e.g., Monster Energy, PowerBar, Garmin) for all North American events generating a 30%+ increase in incremental revenue.
•   Tripled partnership revenue adding 20 new brands to BWR's portfolio during a period of substantial scaling,
developing innovative concepts in support of partner objectives, including customizable online and on-site
activation packages.

operator of Belgian Waffle Ride

Torrance, CA	2017 - 2019
A division of Pioneer Electronics (USA), PCS produced world-class power meters and cycle computers for professional
athletes and cycling enthusiasts.
Director, National Sales & Marketing
Guided the growth and management of all sales functions as well as athletes and team sponsorships. Responsible for
deployment of integrated marketing campaigns across cycling and triathlon categories. Managed P&L, budget, and event schedule in line with marketing initiatives.
•   Directed marketing and sales efforts contributing to 8 consecutive quarters of YOY growth and consecutive years
of >12% increase in revenues by developing new marketing and sales materials and ongoing oversight and adjustments to the independent sales rep program.
•   New product launch generated $500K in sales in its first six months achieved through influencing the international
product development team by providing direction and insight into the US market ensuring all functionalities,
features and user materials were in line with key product and user trends.

Director National Sales AND Marketing

National Sales Director - Cycle Sports

Dana Point, CA	2015 - 2017
CPG hydration brand focusing on pure ingredients and effective hydration targeting a broad range of consumers, beyond
performance athletes only.
Director, Sales & Marketing
Drove the pre- and post-launch marketing and sales efforts for an innovative hydration product with a unique retail
proposition.
•   Negotiated exclusive sales arrangement with GNC launching in 25% of their retail locations nationwide and expanding to 1,200 stores, 40% over the first year.
•   Orchestrated launch activation at Sea Otter Classic, including planning, logistics, staffing, press, comprehensive
branded signage throughout the venue and subsequent tour across the US.
•   Developed and implemented grass roots team, club, and athlete program to help drive sales post launch
contributing to besting sales projections for first 6 months by 15%.

Director Sales AND Marketing

Carlsbad CA	2011 - 2014
Designer and manufacturer of sunglasses and goggles targeting action sports, snow sports and lifestyle markets. The
company offers sunglasses, snow, motocross goggles, prescription frames, and branded apparel and accessories.
Director, National Sales & Marketing - Performance Category
Reporting directly to the CEO, built, and led sales and marketing functions, pioneering an entirely new business
category, including Interbike trade show category introduction, evangelized to a broad spectrum of athletes.
•   Managed category P&L and generating $1.5M in new business over three years.
•   Directed all category marketing efforts including trade shows, events, and team/club program.
•   Played an integral role in the development and launch of five new products within two years, conducting extensive
market research to ensure competitive pricing, product quality and salability.

Director National Sales AND Marketing Performance Category

National Sales & Marketing Director - Performance Category

2009 - 2011
Bauerfeind designs and manufactures premier products that support athletic performance and help maintain and regain health including orthotic devices, medical compression stockings and orthopedic supports.
Director, Sales & Marketing
Led the development and launch of high-end retail concept store focusing on athletic performance enhancement
and injury prevention.
•   Directed the build out of the retail space and subsequent runup activities to the launch event.
•   Exceeded 6-month target sales by 35% while managing start up activities, including hiring and training sales
staff, negotiating vendor agreements, and establishing brand marketing presence.
•   Served as brand spokesperson for all media activities.

Director of Sales & Marketing - Club Sports and Events

Jim Miller is a Director of Event Services at PIONEER CYCLE SPORTS in Solana Beach, California.

Jim Miller

Jim Miller

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