Jessica Seda

Product Developer – JanSport September 2021 – Present Associate Product Developer April 2019 – Sept 2021 • Develop innovative product designs, including packs and accessories, for mainline, SMU (special make-up) and Collab collections accounting for 35% of business and $34M in revenue. • Collaborate with Design and Merchandising teams to identify any issues with product samples and implement corrective action plans to resolve any discrepancies quickly and efficiently. • Conduct detailed sample review and analysis of SMS fabric lab dips to ensure compliance with quality standards. • Implement strategies to reduce production costs and increase efficiency across multiple core styles. • Develop and track go-to-market calendars for multiple projects and seasons, creating detailed action plans and timelines to ensure successful product launches. • Establish and maintain effective communication with factory counterparts to ensure timely completion of projects and smooth transition of products from development to production. • Develop placed artwork for Specialty line, including embroidery and heat transfer embellishments. Achievements: • Developed and implemented improved hand off processes between Design, Development and Color/Lab Dip teams, increasing efficiency and accuracy by 80%. • Led development on a 2-year project focused on creating our first adaptive collection, tailored to the needs of mobility aid users. • Managed a field-testing initiative spanning three rounds and 18 participants, collecting valuable feedback which was used to enhance the final innovative adaptive product. • Spearheaded the development of a new mass market global segment, while meeting cost and material goals.