Jessica Nielsen
DIRECTOR OF MARKETING & COMMUNICATIONS · NEWSCHOOL OF ARCHITECTURE & DESIGN
Encinitas, CA
In My Own Words
Bright, Strategic Multi-Industry Marketing and Communications Leader with over 22 years of B2B & B2C experience (in-house and agency plus business ownership). Excellent reputation for strong executive leadership and team development, innovative integrated marketing communications strategies, messaging expertise, and brand development. Consistently drives growth while maintaining budget and optimizing ROI.
Work Experience
DIRECTOR OF MARKETING & COMMUNICATIONS
NEWSCHOOL OF ARCHITECTURE & DESIGN2017 – Present
Executive leader. Drives marketing and communications strategy with a focus on marketing strategy development, brand building, lead generation, PR, marketing campaigns (with an emphasis on digital channels, including social media, email, paid campaigns), events, field marketing, vendor and budget management. • Partners with NewSchool's Executive Leadership and Enrollment Teams, External Relations Leadership, as well as external vendors, industry partners, and local media with a focus on development of institution's brand and reputation as well as on lead generation. • Leads in-house marketing team, field marketing team, contractors, student workers, as well as external vendors. • Oversees implementation of marketing, communications, and field strategy with an emphasis on meeting business objectives, marketing, and new student recruitment goals.
Senior Marketing Communications Consultant
Self-Employed (Freelance)2016 – 2017
Marketing and communications consulting for start-ups, established companies, and everything in-between, with a focus on marketing strategy, brand marketing, marketing communications, website content, blogging, social media (paid & organic), email marketing, go-to-market strategy, internal & external communications, PR, and print collateral.
HEAD OF MARKETING & COMMUNICATIONS
DKI VENTURES2014 – 2016
Head of Marketing and Communications for Corporate Property Restoration Franchisor, DKI. Oversaw all B2B & B2C marketing, internal and external corporate communications, and events for all companies/brands under DKI Ventures LLC • Partnered with Executive Team, drove all internal and external communications and marketing efforts (strategy, communication and marketing plans, brand management, PR, digital & print marketing, budget). • Communicated (via newsletters, emails, crisis communications, social media, webcasts, conference calls) with internal staff, 270 franchise locations and network of 550 locations. • Led, built, developed corporate communication and marketing team; vendor management. • Grew brand awareness/equity, drove social media, blogging, PR and leads for all brands.
SENIOR MARKETING & COMMUNICATIONS CONSULTANT
MICROSOFT2005 – 2014
Marketing Communications consultant with a focus on product launches and program marketing for various
PRINCIPAL & CO-FOUNDER
VIBRANT MARKETING SOLUTIONS, LLC2008 – 2013
Marketing communications agency owner, Microsoft clients and other small to mid-sized clients • Co-owned/managed B2B marketing communications agency, drove company strategy, business development, business operations, managed employees and contractors. • Drove all communications, messaging, and marketing, oversight of all creative efforts. • Managed client relationships and accounts, client project management, with a focus on Microsoft clients.
