Jessica Graber
Public Relations Assistant · Sony Pictures Entertainment
Denver , CAIn My Own Words
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Work Experience
Public Relations Assistant
Sony Pictures Entertainment2019 – Present
• Devise buzzworthy public relations campaigns to build awareness and boost box-office for films such as Spider-Man: Far From Home, Little Women, and Bad Boys For Life. • Pitch Sony titles to secure press coverage with national media outlets. • Create presentation decks and strategy memos to showcase public relations plans. • Manage campaign budgets, create POs, and track all expenses incurred during a campaign. • Update, compile, and distribute crucial press breaks, memos, calendars, and reports to internal Sony staff as well as external partners. • Draft itineraries, organize travel, and arrange interviews for filmmakers and talent. • Provide executive assistance to SVP of Global Publicity.
Talent Relations Assistant
Slate PR2017 – 2019
• Pitched high profile clients to national and international media outlets. • Coordinated logistics and compiled all pertinent information into schedules for press tours, photoshoots, talk shows, and other press appearances. • Acted as a liaison between studios, networks, and clients to ensure important information for upcoming projects was relayed quickly and accurately. • Negotiated hair, makeup, and styling rates for clients’ press appearances. • Covered A-list talent at events such as the 2017 & 2018 LACMA Art + Film Gala, 2017 American Music Awards, and MPTF’s Night Before the Oscars. • Provided executive assistance to partner Ina Treciokas.
Tour Marketing & Marketing Intern
Interscope Records2017 – 2017
• Created artist development decks and one-sheets to present marketing campaigns to artists. • Assisted in establishing artists such as Billy Raffoul and Urban Cone in their niche or mainstream market spaces. • Analyzed artist, track and album data from Mediabase and Nielsen Music Connect. • Assisted with the development of tour marketing platforms for fan engagement. • Coordinated travel arrangements for Interscope artists’ radio and concert tours. • Drafted promo schedules, tour budgets, and one sheets for artists such as Playboi Carti and Dreezy. • Aided with planning and setup of IGA showcases, special events, and concerts.
Celebrity Public Relations Intern
Halpern PR2015 – 2015
• Connected clients such as Avon and TIGI with celebrities and influencers for brand promotion. • Used Media Eye to engage with agents and managers of potential partners. • Scanned social media platforms including Instagram and Twitter for client mentions. • Assisted with the planning and promotion of special events for Halpern PR’s clients.
Education
Bachelor of Business Administration
Pepperdine University2014 – 2017
Bachelor of Business Administration