Jenna Lang
Marketing Specialist · Center for International Trade and Development - OC
Irvine, CA
In My Own Words
Creative and business minded digital media marketing professional with experience in media, marketing, production, education and management. Proven ability to combine vision, creativity and an acquired maturity that leads to well developed project management skills. I am organized, efficient and have a great artistic, as well as technical eye. I have proven myself in a leadership role, and have the insight to inspire a team to perform at it's best. Some of my areas of expertise include: Digital Marketing Project Management Graphic Design Event Management Branding/Re-branding Content Copywriting Community Management Media Distribution Management Social Media Marketing Strategic Planning Team Building/Leadership Web Content Management Public Relations International Marketing Digital Campaign Management Merchandising Corporate Communications Research & Development Digital Portfolio: www.jennalang711@wix.com/jennalang
Work Experience
Marketing Specialist
Center for International Trade and Development - OC2001 – Present
As Marketing Specialist I have a wide range of responsibilities across several mediums. I successfully maintained the creative vision & branding standards put forth by CITD. I managed all digital & graphics related promotional material. I maintained the company's website and implemented all new polices as needed. I successfully initiated a community management platform, where I prioritized social listening to further advance our presence with our marketing campaigns. I significantly improved our organic reach & enrollment for training sessions. Created new & refurbished all out of date graphic content as well as creating, planning & optimizing all digital campaigns. Manage all digital media including: social media accounts, creating content calendars, copywriting, content management, community management, monitoring analytics, measuring insights to aid in marketing efforts, email marketing campaign creation & execution. Design and layout all print media including: flyers, brochur
Marketing & Brand Coordinator
Beane & Company2008 – 2016
I spent over 8 years as the marketing manager for Beane & Company. As a new start up I was solely in charge of developing and guiding the direction of the marketing department. I helped create the brand vision for the company from it's inception. I designed all graphics, layouts & logos for the company's presence in industry publications according to print specifications. I managed a team of employees & assigned tasks to relevant departments to ensure all campaign launch deadlines were met. With my team I helped trouble shoot & proactively resolved issues. In addition I implemented the department budget & made sure we stayed on target. Supported employees to guide strategic planning of digital & social media content, monitored analytics & measured customer insights, customized all email marketing campaigns. Designed print media & managed distribution to media & retail outlets, photographed & edited original content for all print and digital media publications including catalogs, rac
Visual Merchandiser
Boyles Furniture2006 – 2007
Worked on a team within the interior design department of a very large furniture warehouse. We set up the visual displays and vignettes in a 5000 sq. foot showroom. In addition we coordinated with over 200 vendors to make sure all PO's & shipments were completed in scheduled time frame. Researched all POS data to make sure displays and their placement provided highest possible conversion rate.
Department Chair - Teacher
American Heritage Performing Arts HS2001 – 2006
During my years at AHS I had a chance to wear many hats. I was a department chair in the Theater Arts department, as well as a classroom instructor. My managerial duties as department chair included hiring staff positions, creating curriculum, managing department budgets. I also helped produce and guide students through 4-5 student led productions a year. Planned and executed all production schedules to meet all deadlines. In addition I taught in a classroom setting on a daily basis.
Production Assistant
WFMY - CBS Affiliate1998 – 2001
During my time with WFMY I worked on the news channel's morning show. I was in charge of creating all the chyron graphics to air as visual aids during the broadcast. I also worked in the production booth during the airing of the show to run all the graphics I'd created live during the news broadcast. I would also jump in on any other production duties as needed, inducing running the camera, directing sound, writing copy or organizing live feeds for remote stories.
