Jeffrey Steadman
Community & Senior Marketing Director · Yelp
Midvale, UT
In My Own Words
I'm a seasoned community and marketing director with a deep love (obsession?) for the outdoors. I've created and engaged customer communities on the ground, and built local and remote teams to do the same in markets across North America. I teach others how to enjoy the outdoors, published a book about camping in Utah, and have thousands of hiking miles behind me. I'd love to connect my two passions – community and the outdoors – in a role that challenges us to be tenacious, curious, and creative.
Work Experience
Community & Senior Marketing Director
Yelp2010 – Present
+ Accelerate growth, engagement, and Yelp brand reach, both locally and by managing multiple remote markets and employees + Create fresh, scalable, large-scale marketing campaigns to engage the user community and score media wins for the brand + Plan remarkable community events for customer retention, and convert new attendees into highest-level loyal customers + Ideate and execute new, untested community growth pilot programs, evaluate their success using hard market data, and write playbooks to spread effective methods to the team at large + Ensure user satisfaction through online engagement tools + Hire and manage a team of local and remote support staff + Track performance and outcomes of marketing efforts and formulate future plans and budgets accordingly
Instructor
University Of Utah Lifelong Learning2012 – 2019
Courses include: + Backcountry Car Camping + Camp Cooking + Writing for Social Media
Author
Menasha Ridge Press2005 – 2017
Author, "Best Tent Camping: Utah" 2nd Ed, 2017 Author, "The Best in Tent Camping: Utah" 2007