Jeff Reame
Product Marketing Manager
United States
Skills
No information
Interests
Cooking
Photography
Traveling
Sushi
Industries
Bike
Outdoor
Run
Snow
Triathlon
Summary
Activity
Work experience
SalesPad LLC
Product Marketing Manager | 01/2018 - Current
• Brand management
• Conduct market learning & intelligence to help guide new product creation
• Appling the Pragmatic approach to product creation, support, and sun setting.
• Creating pricing strategies based on market demand and consumers’ willingness to pay
• Provide product positioning and messaging for current and new products
• Lead the creative direction narrative for each new product type
• Develop sales and partner relationships
• Collaborate with the sales team to create better processes and efficiencies.
• Provide leadership and insight when creating business strategies
• Conduct market learning & intelligence to help guide new product creation
• Collaborate with Technical Product Writer to create documentation and communication of feature releases.
Merrell
Apparel Product Developer | 09/2016 - 01/2018
• Analyze market space to highlight key opportunities for growth
• Work with merchandising team to create briefs based off of opportunities of growth
• Work directly with marketing team to provide input for key stories along with overall marketing vision
• Manage the product development life cycle to effectively deliver quality products at the established retail introduction periods and profit margins
• Acts as the knowledge sharing hub and a key individual in product development process
• On time delivery of all agreed upon key samples
• Achieve a minimum target margin while, at the same time, providing value for the consumer
• Operating with a complete understanding of the product development process including design, pre-costing, and Asia development
Wolverine World Wide
Footwear Product Developer | 07/2015 - 09/2016
• Manage half of the Men’s product line, including over 40 different styles sold globally
• Cost negotiations and development updates on the ground in China and India
• Work with Designers and Merchandisers to find and create areas of opportunity growth
• Create, review and edit footwear specifications and out sole blue prints
• Make recommendations on material choices and shoe patterns based on production costs
• Be the communication liaison between US based design and overseas production
• Manage and track internal buy ready processes
• Approve all samples and leather swatches
• Tracks the project from initial design to final product
Cushe
Sales Coordinator | 06/2014 - 07/2015
• Key accounts manager for online based retailers
• Act as first line of communication with field sales representatives
• Act as first line of communication with retail accounts that do not have an assigned sales representative
• Run and analysis daily and weekly sales and inventory reports
• Process and track all sample and promotion item requests
• Support local and national trade shows
Education history
Aquinas College
| 2010 - 2013
