Jeff Earl
Director of Sales and Marketing · Pale Blue Earth
Bluffdale, UT
In My Own Words
Director of Sales and Marketing | Board Member - Based in Riverton UT
With a strategic focus on sales growth and brand visibility, my leadership as Director of Sales & Marketing at Paleblue has been pivotal in expanding retail sales. Our team has successfully implemented innovative marketing campaigns and formed key brand and retail partnerships, significantly contributing to revenue growth.
Work Experience
Sales & Marketing Manager
Pale Blue Earth2020 – Present
• Developed and executed global sales and marketing strategy for Paleblue, driving revenue growth and market expansion. • Lead sales management for reps, agencies, and distributors across multiple channels, optimizing performance and maximizing sales opportunities. • Implemented innovative marketing campaigns and initiatives to enhance brand visibility and customer engagement. • Established key partnerships and collaborations to drive business growth and market presence.
Product Marketing and Events Manager
Enso Rings2018 – 2020
Managed cross-functional projects to help the brand grow over 40% YOY through weekly product launches in 2019. Led project development, implementation of the GTM strategy, asset creation, promotional calendar, and all marketing deliverables. Managed internal and external agency partners, sales reps, and licensees. Managed channel marketing for key retailers to showcase the brand and key stories. Gathered market intelligence by coordinating market research efforts to understand market needs, capture customer preferences, and ensure representation through the product line.
Sales Operations Inside Sales Manager
Skullcandy2009 – 2018
• Managed third party sales reps to achieve goals and drive business profitability. • Maintained 5% YOY growth across channels, with accurate forecasts and budgets. • Cultivated effective business relationships with buyers and developed product mix for sales plan execution.
