Jamie Della
Writer & Public Relations Specialist · Skipping Stones Nation
Crowley Lake, CA
In My Own Words
I am an articulate, enthusiastic communications professional capable of planning and executing successful events and campaigns that support and raise brand awareness, particularly in the fields of outdoor lifestyle, food, tourism and the arts.
Work Experience
Writer & Public Relations Specialist
Skipping Stones Nation2014 – Present
Write social media copy, press releases, articles, brochures, and web site content. Write and create e-newsletters for a variety of industries and audiences Pitch consumer magazines, broadcast and trade publications story angles on subjects ranging from tourism to local music to food. Develop community relations strategy for four restaurants, including residential, business to business and hospitality. Spearhead catering and special events branding, outreach and revenue building campaign. Create partnerships with local businesses and sponsors for music festival.
Writer
Random House/Ten Speed Press2000 – Present
Wrote eight books on earth-friendly living, cultural diversity and herbalism. Wrote several articles and blogs on outdoor living, conservation and healthy eating for a variety outlets Organize and lead local and international retreats and workshops. Create business relations with media, librarians, teachers and business owners in five states. Teach classes at conferences, trade fairs, symposiums, bookstores and campuses.
Public Relations Specialist
Anaheim Orange County Visitor & Convention Bureau2000 – 2014
Wrote and edited press releases, quarterly articles, promotional brochures, and blogs to promote the many facets of Orange County as a destination. Coordinated and developed press tours to highlight the unique flavor or individual cities. Established relationships with travel writers and media.
Community Development & Marketing Manager
Anaheim Packing District2012 – 2014
Serve as brand ambassador for Anaheim Packing District and Center Street Promenade as local and international destination for retail and food with media and hospitality. Establish community outreach with government officials and PACs, local non-profits and community-interest groups, local businesses, historic societies, and residential groups. Develop, plan and oversee all aspects of events ranging from monthly in-store parties to multiple-venue music festivals to grand openings, including permits, entertainment, vendors, food, workshops and promotion. Manage graphic designer for art direction and social media coordinator for social media and marketing collateral, i.e., brochures, postcards, banners, eblasts and newsletters. Write press releases and pitch to local, travel and trade media. Arrange and execute tours for media, convention executives, and local concierge. Manage marketing budget for destinations and events. Research oral and written history and oversee creation of works of art to educate and entertain. Establish and maintain tenant relations with more than 30 businesses for Center Street Promenade and Anaheim Packing District via newsletters and monthly meetings.
Journalist
Mars Food2010 – 2012
Researched and wrote stories for Mars Global and Europe food internal newsletters (including formatting), global site notice boards and internal website. Coordinated interviews with Mars associates from all levels and sites across the globe.
Writer & Public Relations Specialist
Chapman University2008 – 2010
Researched, wrote, and designed the University's staff and faculty weekly newsletter, alumni and philanthropic magazines, specializing in ecology, linguistics and diversity in culture. Improved online presence of newsletter through collaboration with IT team. Published articles for local papers and higher education journals.
