James York
Brand Manager · SilencerCo
Salt Lake City, UTIn My Own Words
I have eight plus years experience in all forms of brand marketing and business development from online, traditional, affiliate, to PR/event planning/marketing. I have built, maintained, and managed key relationships with: brand ambassadors/partners, celebrities, athletes, and created campaigns and promotions benefiting all parties, partners and my employer through my creation of affiliate marketing programs and the affiliate use in content creation.
Work Experience
Brand Manager
SilencerCo2014 – Present
• Develop and manage Brand Ambassador program from social influcencers to athletes/celebrities and brand partners. This included: contract negotiation, content creation and product fulfillment. Tasks also included product placement in television, motion pictures, and video games. • Create and direct marketing campaigns, product launch events, and product demo tour. Managing budgets, timelines and creative briefs. Oversee creative team to make sure marketing assets were created in-line with brand message. • Working with vendors creating one-of-a-kind packaging, in-store displays, as well as trade show booths and event assets.
Brand/Event Manager
Blendtec2012 – 2014
• Managed and coordinated all Blendtec physical resources used in marketing trade-shows/events, POP and demo activities, both domestically and internationally. • Pioneered Brand Ambassador program of social influencers, athletes, and celebrities. Created multi-channel marketing campaigns via online media, traditional marketing, and PR/event Marketing. Tasks also included product placement in TV and motion pictures. • Developed of new textures, designs and colorways for products.
Promotions/Event Manager
Maverik Inc.2009 – 2012
• Managed and had direct responsibility for annual budget of one million for promotional events and promotional sponsorships. • Supervised over two direct reports. • Negotiated, coordinated and executed all off site promotional events/activities for 240 Maverik locations in eight western states. • Liaison for all public relations, day-to-day management and oversight of all social media activity.
