James Cornford
Senior Strategist
Columbus | United States
Skills
No information
Interests
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Summary
Activity
Work experience
Mindstream Interactive
Senior Strategist | 08/2017 - Current
Acting as the agencies strategic lead for a portfolio of key clients and new business work, I uncover and drive insights to positively impact the customer experience while accomplishing business goals.
I have also acted within a thought leadership role and helped to develop a range of new product offerings for the agency, placing strategic big picture thinking at the core.
JCornford
Journalism, Marketing & PR Specialist | 05/2010 - Current
Utilizing first hand experience competing and working at the highest levels of sport, I supply a full range of creative, written, digital and marketing services to the sports and lifestyle industries.
Contributor (past and present) to:
• Singletrack Magazine (Columnist)
• SKY TV (Guest spots on Tour de France and other cycling features)
• IMB (Features Editor, Features Writer and Product Tester)
• Conquista.cc (Features)
• BikeBiz (Features)
• Fastlane BMX Magazine (Features)
• MBUK (Race Editor, Features Writer and Product Tester)
• Sports Management Magazine (Features Writer)
• Decent-World (Event Reports, Features Writer and Product Tester)
Nationwide
Content Strategy Consultant | 10/2016 - 08/2017
Create and implement the first content strategy and management process for the Nationwide group of brands. Establishing content hierarchies and organizational schemas, as well as guiding all aspects of content creation and distribution across a wide array of media, for a large and diverse group of target markets.
WhiteSpace (Abbott Nutrition)
Content Strategist | 04/2015 - 10/2016
Created and managed content across social, digital and traditional channels, for multiple brands in the sports nutrition space, as well as providing analytical insights and advice to optimize the achievement of key marketing and business objectives.
Tenn Outdoors
PR & Marketing Manager | 05/2012 - 02/2013
PR & Marketing Manager for a manufacturer and retailer of cycle clothing. Responsible for creating and implementing the marketing, NPD and PR and social media strategies.
English Table Tennis Association
Head of Media & PR | 10/2007 - 05/2012
Managed the media, PR and activation events for the sport of table tennis, as well as working extensively on the London 2012 Olympic Games.
Ironhorse Bikes
Brand Manager | 06/2007 - 10/2007
Working closely with the media, retailers and sponsored athletes to market and promote Ironhorse bikes
De La Warr Pavilion
Website and Marketing Assistant | 09/2006 - 06/2007
Responsible for managing all print and website activities, including full content and commerce overhaul for this art and life performance center.
Marshall-Tufflex
Assistant Marketing Manager/Marketing Coordinator | 04/2003 - 08/2006
Handling the marketing, brand development and advertising for a multinational building products company, including the creation and media buying for the most successful advertising campaign in the companies history.
Mountain Biking UK, Future Publishing Ltd
Editorial Assistant/Race Editor | 12/2001 - 05/2002
In charge of the race section of the market leading cycling magazine, as well as general content generation, both online and in print.
Education history
Bexhill College
A-Levels | 2001 - 2001
Claverham Community College
| 1999 - 1999
Hastings College
| 2009 - 2009
Hastings College
| 2006 - 2006
Oxford College of Marketing
Bachelor’s (CIM Professional Diploma in Marketing) | 2015 - 2016
Transmedia
| 2010 - 2010
