Acting as the agencies strategic lead for a portfolio of key clients and new business work, I uncover and drive insights to positively impact the customer experience while accomplishing business goals. I have also acted within a thought leadership role and helped to develop a range of new product offerings for the agency, placing strategic big picture thinking at the core.

Utilizing first hand experience competing and working at the highest levels of sport, I supply a full range of creative, written, digital and marketing services to the sports and lifestyle industries. Contributor (past and present) to: • Singletrack Magazine (Columnist) • SKY TV (Guest spots on Tour de France and other cycling features) • IMB (Features Editor, Features Writer and Product Tester) • Conquista.cc (Features) • BikeBiz (Features) • Fastlane BMX Magazine (Features) • MBUK (Race Editor, Features Writer and Product Tester) • Sports Management Magazine (Features Writer) • Decent-World (Event Reports, Features Writer and Product Tester)

Create and implement the first content strategy and management process for the Nationwide group of brands. Establishing content hierarchies and organizational schemas, as well as guiding all aspects of content creation and distribution across a wide array of media, for a large and diverse group of target markets.

PR & Marketing Manager for a manufacturer and retailer of cycle clothing. Responsible for creating and implementing the marketing, NPD and PR and social media strategies.

Managed the media, PR and activation events for the sport of table tennis, as well as working extensively on the London 2012 Olympic Games.

Working closely with the media, retailers and sponsored athletes to market and promote Ironhorse bikes

Responsible for managing all print and website activities, including full content and commerce overhaul for this art and life performance center.

Handling the marketing, brand development and advertising for a multinational building products company, including the creation and media buying for the most successful advertising campaign in the companies history.

In charge of the race section of the market leading cycling magazine, as well as general content generation, both online and in print.