Bachelor’s (CIM Professional Diploma in Marketing)

Bike

Creative Agencies

Lifestyle

Outdoor

Triathlon

Health & Fitness

Senior Strategist

Other Services

From working extensively on the London 2012 Olympic Games, through to brand management, new product development and content strategy, I am strategic marketer and content creator with regional, national and international experience.

A driving force for my work is ensuring that strong branding, content, activations and product development, all work cohesively towards ensuring a brand has purpose and relevancy towards its market.

Acting as the agencies strategic lead for a portfolio of key clients and new business work, I uncover and drive insights to positively impact the customer experience while accomplishing business goals.

I have also acted within a thought leadership role and helped to develop a range of new product offerings for the agency, placing strategic big picture thinking at the core.

Utilizing first hand experience competing and working at the highest levels of sport, I supply a full range of creative, written, digital and marketing services to the sports and lifestyle industries. 

Contributor (past and present) to:
• Singletrack Magazine (Columnist)
• SKY TV (Guest spots on Tour de France and other cycling features)
• IMB (Features Editor, Features Writer and Product Tester)
• Conquista.cc (Features)
• BikeBiz (Features)
• Fastlane BMX Magazine (Features)
• MBUK (Race Editor, Features Writer and Product Tester)
• Sports Management Magazine (Features Writer)
• Decent-World (Event Reports, Features Writer and Product Tester)

Journalism, Marketing & PR Specialist

Create and implement the first content strategy and management process for the Nationwide group of brands. Establishing content hierarchies and organizational schemas, as well as guiding all aspects of content creation and distribution across a wide array of media, for a large and diverse group of target markets.

Content Strategy Consultant

Created and managed content across social, digital and traditional channels, for multiple brands in the sports nutrition space, as well as providing analytical insights and advice to optimize the achievement of key marketing and business objectives.

Content Strategist

PR & Marketing Manager for a manufacturer and retailer of cycle clothing. Responsible for creating and implementing the marketing, NPD and PR and social media strategies.

PR & Marketing Manager

Managed the media, PR and activation events for the sport of table tennis, as well as working extensively on the London 2012 Olympic Games.

Head of Media & PR

Working closely with the media, retailers and sponsored athletes to market and promote Ironhorse bikes

Brand Manager 

Responsible for managing all print and website activities, including full content and commerce overhaul for this art and life performance center.

Website and Marketing Assistant

Handling the marketing, brand development and advertising for a multinational building products company, including the creation and media buying for the most successful advertising campaign in the companies history.

Assistant Marketing Manager/Marketing Coordinator

In charge of the race section of the market leading cycling magazine, as well as general content generation, both online and in print.

Editorial Assistant/Race Editor

James Cornford is a Senior Strategist at Mindstream Interactive in Columbus, OH.

James Cornford — Senior Strategist at Mindstream Interactive

James Cornford

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