Summary
Activity
Work experience
TOBE Outerwear
Worldwide Marketing Manager | 05/2016 - 09/2020
The Worldwide Marketing Manager at TOBE plans all marketing strategy and campaigns for the Brand and then executes across digital and traditional media. The WMM owns the ecommerce channel and is responsible for DTC sales through this channel. From leading the website build process, creating content and promotional offers and updating the website accordingly, analyzing and reporting on analytics, and liaising with IT to constantly improve the user experience, the WMM is integral to the success of tobeouterwear.com.
TOBE Outerwear
Sales and Marketing Coordinator | 12/2015 - 05/2016
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Christy Sports
Digital Marketing Coordinator | 05/2015 - 12/2015
Writing original product, promotion and outdoor lifestyle-themed articles to be shared on The Ridge Report and The Veranda blogs
Managing social media channels to tell unified, meaningful stories to grow engagement, followership and ultimately, brand loyalty
Creating and editing images to tell brand and product stories across social platforms
Managing third-party brand reputation sites to ensure the highest level of customer service and SEO best practices
Analyzing organic and local search results and devising/executing plans to improve rankings in highly competitive markets
Stefans Soccer
Retail Assistant Store Manager | 12/2013 - 05/2015
Managing the sales floor and up to five coworkers to ensure a productive, service-oriented atmosphere
Creating and adjusting displays to highlight new merchandise and improve store organization
Buying for several product categories in the Accessories department for all retail locations
Controlling the physical and virtual inventory and addressing any irregularities with the lead buyer
Matching customer needs to key product benefits in a professional and individualized manner,
Maintaining an expert understanding of all product line offerings
Handling the final decision on all return and defective merchandise inquiries
Red Bull
Student Brand Manager | 01/2011 - 05/2013
Analyzed campus culture and then chose initiatives based on projected impact and reach
Built buzz around on and off campus events through social media, word of mouth, and radio
Obtained opinion leaders for branded events to increase belief in product promise and brand loyalty
Coordinated activations with 300+ attendees such as the Hoofers Rail Jam
Designated by previous FMS as ad-hoc field trainer for new SBMs in Wisconsin market
Education history
BI Norwegian Business School
Exchange Student | 2009 - 2009
University of Wisconsin-Madison
Bachelor of Business Administration degree | 2009 - 2013
