Ivana Kelly

• Drive merchandising strategy and assort product lines on Magento eCommerce. • Update sequencing and refresh shops consistently based on inventory, newness, and sales trends. • Manage all photography, email marketing, and site assets. • Stay abreast of trends in market and shop competition (stores, catalogs, web) to make recommendations to drive business growth. • Creates and executes comprehensive ecommerce marketing and sales strategies • Optimizes the ecommerce customer experience on the site (e.g. landing pages, simple menu options, navigation etc.) and the end-to-end ordering process (e.g. add-to-cart, check out, donation option, promo codes etc.) • Develops and implements e-store email marketing strategies/campaigns which includes maintaining a master email promotion calendar, email campaign set up, list segmentation, product selection, testing, delivery, and analysis • Insures that the online store maintains a high quality by reviewing website content, identifying errors, making changes, and guiding the marketing team to improve their product listings as necessary • Attend quarterly trade shows as needed.

• Overall visual presentation for key account stores. (Saks, Nordstrom, Bloomingdale's & Neiman Marcus) • Implements corporate visual merchandising standards at the store. • Setting up special events and training customers and staff on product knowledge. • Open communication with Store Management and build relationships that directly impact business at the location. • Oversee the growth and development of brand. • Building displays, fixing shelves, and pulling stock from the back room when needed for merchandising.

• Developing visual merchandising directive for all locations. • Oversee new product/line additions and ensure correct placement • Ensure proper flow of product within all locations • Plan, design and execute monthly front door duratrans, pop, and windows. • Design, layout, create and all marketing materials; postcards, email blasts, coupons, gift cards, store bags, etc. • Attend trade shows as needed.

• Assist in developing a team of 17 stores in all areas of business operations • Regional merchandising specialist training and implementing company standards and visual presentations • Opening new store and working with remodeled stores • Travel to individual stores throughout the region • Ensure managers have up-to-date information about procedures, sales and return policies

• Responsible for the conception, design, and execution of innovative visual materials for integrated, cross channel campaigns including: large web initiatives, online advertising and digital marketing • Online design sensibility, enabled to create strong graphic layouts based on the overall concept • Complete our most challenging and highest profile Flash Applications, while maintaining highest coding standards and practices • Collaborate with team members to break new ground, research and implement innovative use of Flash techniques and features • Collaborate with other Flash Developers, Designers and Animators on Flash projects • Seasoned in working under tight deadlines without taking your eye off relevance and quality • Self-motivated with a positive attitude & detail oriented, detail oriented, detail oriented!

• Developing and presenting concepts at team meetings • Generating high-level content for magazine articles and book projects (including outlines, project plans, etc. as well as designer options) • Working with managing editors to develop consistent mission and marketing statements to promote the brand and products to readers • Exceptional writing and editing skills • Solid knowledge of and ability to perform within magazine publishing cycle and deadlines • Ability to self-manage and produce deliverables for multiple ongoing projects • Creative, self-directed, and interest in industry and readership • Daily upload of digital content and photos as needed via web content management system • Write monthly review article in tech section