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Executive

•	Drive merchandising strategy and assort product lines on Magento eCommerce.
•	Update sequencing and refresh shops consistently based on inventory, newness, and sales trends.
•	Manage all photography, email marketing, and site assets.
•	Stay abreast of trends in market and shop competition (stores, catalogs, web) to make recommendations to drive business growth.
•	Creates and executes comprehensive ecommerce marketing and sales strategies
•	Optimizes the ecommerce customer experience on the site (e.g. landing pages, simple menu options, navigation etc.) and the end-to-end ordering process (e.g. add-to-cart, check out, donation option, promo codes etc.)
•	Develops and implements e-store email marketing strategies/campaigns which includes maintaining a master email promotion calendar, email campaign set up, list segmentation, product selection, testing, delivery, and analysis 
•	Insures that the online store maintains a high quality by reviewing website content, identifying errors, making changes, and guiding the marketing team to improve their product listings as necessary
•	Attend quarterly trade shows as needed.

Buyer/E-Commerce Merchandiser

•	Overall visual presentation for key account stores. (Saks, Nordstrom, Bloomingdale's & Neiman Marcus)
•	Implements corporate visual merchandising standards at the store.
•	Setting up special events and training customers and staff on product knowledge.
•	Open communication with Store Management and build relationships that directly impact business at the location.
•	Oversee the growth and development of brand.
•	Building displays, fixing shelves, and pulling stock from the back room when needed for merchandising.

Brand Ambassador/ Merchandiser

•	Developing visual merchandising directive for all locations.
•	Oversee new product/line additions and ensure correct placement 
•	Ensure proper flow of product within all locations 
•	Plan, design and execute monthly front door duratrans, pop, and windows.
•	Design, layout, create and all marketing materials; postcards, email blasts, coupons, gift cards, store bags, etc.
•	Attend trade shows as needed.

Owner - Buyer/Merchandiser/Operations

•	Assist in developing a team of 17 stores in all areas of business operations
•	Regional merchandising specialist training and implementing company standards and visual presentations
•	Opening new store and working with remodeled stores
•	Travel to individual stores throughout the region
•	Ensure managers have up-to-date information about procedures, sales and return policies

Assistant Regional Manager

•	Responsible for the conception, design, and execution of innovative visual materials for integrated, cross channel campaigns including: large web initiatives, online advertising and digital marketing
•	Online design sensibility, enabled to create strong graphic layouts based on the overall concept
•	Complete our most challenging and highest profile Flash Applications, while maintaining highest coding standards and practices 
•	Collaborate with team members to break new ground, research and implement innovative use of Flash techniques and features
•	Collaborate with other Flash Developers, Designers and Animators on Flash projects 
•	Seasoned in working under tight deadlines without taking your eye off relevance and quality
•	Self-motivated with a positive attitude & detail oriented, detail oriented, detail oriented!

Director of Graphic Designer

•	Developing and presenting concepts at team meetings 
•	Generating high-level content for magazine articles and book projects (including  outlines, project plans, etc. as well as designer options)
•	Working with managing editors to develop consistent mission and marketing statements to promote the brand and products to readers
•	Exceptional writing and editing skills
•	Solid knowledge of and ability to perform within magazine publishing cycle and deadlines
•	Ability to self-manage and produce deliverables for multiple ongoing projects
•	Creative, self-directed, and interest in industry and readership
•	Daily upload of digital content and photos as needed via web content management system
•	Write monthly review article in tech section

Editorial Assistant and Online Content Management

Ivana Kelly is an Owner at Sunglass Resort in Huntington Beach, CA. View their experience, skills and work history on Malakye — the professional network for…

Ivana Kelly — Owner at Sunglass Resort

Ivana Kelly

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Education history

Cal State Fullerton

Saddleback College