Ian Hoey

A creative agency capable of visualizing, and fully executing, a brand from ideation, to creation, and down the pipeline to commercialization and effective consumer facing presentation. • Planned, implemented, and tracked sales and marketing strategies to promote private brand products for PacSun, Urban Outfitters, and zumiez. • Managed and oversaw creative projects to drive quality, accuracy and deadline management. • Cultivated relationships with key stakeholders, vendors and industry influencers to create positive brand experiences. • Researched and identified new opportunities for product and brand development. • Spearheaded strategic brand plans for multiple product lines to increase market share and brand awareness. • Researched market trends to identify customer needs and preferences for strategic planning. Created Private Label Brands: Clientele: - wearehonos.com - shopmotoamerica.comA creative agency capable of visualizing, and fully executing, a brand from ideation, to creation, and down the pipeline to commercialization and effective consumer facing presentation. • Planned, implemented, and tracked sales and marketing strategies to promote private brand products for PacSun, Urban Outfitters, and zumiez. • Managed and oversaw creative projects to drive quality, accuracy and deadline management. • Cultivated relationships with key stakeholders, vendors and industry influencers to create positive brand experiences. • Researched and identified new opportunities for product and brand development. • Spearheaded strategic brand plans for multiple product lines to increase market share and brand awareness. • Researched market trends to identify customer needs and preferences for strategic planning. Created Private Label Brands: Clientele: - wearehonos.com - shopmotoamerica.com Skills: E-commerce SEO · ecomm · B2C e-commerce · Product Management · Product Marketing · Business-to-Business (B2B) · E-Commerce Consulting · E-commerce Optimization · Brand Management · Positioning (Marketing) · Brand Awareness · Product Requirement Definition · Competitive Analysis · Product Development

-Documented case studies, industry data, and consumer survey results to match company objectives and build detailed 3 to 5 year product roadmaps and mandatory requirements. -Successfully created new patented zipperless softside cooler category from ideation, to launch, driving 7 figure revenue in ’22. - Developed and launched new ORCA re-brand globally, harmonizing design, with company history and legacy. - Reviewed sales, customer concerns, and new opportunities to drive business strategy at weekly planning sessions. - Collaborated with sales, marketing, and support teams to launch products on time and within budget, driving 3million in gross revenue in ‘22. - Prioritized roadmap in order to achieve product goals and metrics. - Managed product demonstrations and testimonials for performance evaluation. - Monitored market trends and competitor performance to update promotional strategies. - Reviewed new opportunities to drive business strategy at planning sessions. - Maintained positive vendor relations to build strong partnerships. - Implemented Stage Gate Product Roadmap Strategy

Responsible for the development of product assortment plans and strategies that maximize brand opportunities within their categories. Supported Sr. Director and Sr. Merchandising Manager in meeting departmental and company objectives. Responsible for all details of the buying process and liaison between departments and other functional areas in the company to ensure all timelines are met. Accountable for product strategy and execution for several key categories. - Architected an integrated digital marketing strategy that emphasized firm commitments to content marketing, lead nurturing, SEO optimization, and strategic tests in paid acquisition channels - Created a comprehensive brand calendar that delivered engaging (converting) content experiences across digital channels - Evaluated new platforms/technologies and determined their role in overall digital strategy, implemented automated product reviews and ratings and embedded UGC - Owned the vision of the digital customer experience, defined development roadmap including functionality, navigation, iA, and visual aesthetic

Conceptualized and developed all merchandise for established action sports companies, artists, pro-athletes, touring bands, and startup clothing brands. Managed relationships with vendors and suppliers both domestically and overseas and maintained tech packs, bill of materials, color tears, and trims. Developed new product and managed product lifecycle for clientele including Tillys inc., FTDI inc. and the NFL. Managed tech packs, sample cost estimates for both domestic and outsourced goods, vendor communications, and reviewed all incoming samples to ensure quality and accuracy. - Worked closely with clients through all phases of product development, overseeing quality control standards are being met and exceeded. - Reviewed all samples, both pre-production, and post-production, to ensure accuracy. - Responsible for sourcing technical design, trims,

Conceptualized and developed the complete 2009 to 2011 Costume and Wig Program for the Charades Costumes line, managing the product lifecycle, working closely with vendors and suppliers overseas, maintaining tech packs, bill of materials, trims, fabrics, and sampling. Managed and coordinated product development for each line plan. Ensured all samples match product specifications. Monitored existing client base and industry developments and identified potential new product opportunities. Confirmed project/department milestones/goals are met and adhering to approved budgets. - Created and developed all accessories and props, complete wig line, and costumes for the 2010 Halloween season for major retailers like Party City and buycostumes.com. - Became AIMS (Apparel Manufacturer, Wholesaler Importer Software) certified and managed all supplier and vendor relationships both domestically and overseas.