Heidi Walker

> Manage several vertical markets, including, but not limited to: California Associations, automotive, technology, advertising, finance, insurance, telecommunications, retail, food and beverage, and catering. > Attend trade shows on behalf of the hotel to generate brand awareness. > Work closely with Revenue Director to make sure rates remain in line with comp set and address rate adjustments based on compression.

> Responsible for developing accounts in the western region, and the following vertical markets: technology, legal, retail, business consulting and California Associations. > Focus on generating hotel revenue derived from increasing group occupancy, food and beverage, and event space for group events and meetings.

> Assist in designing, developing and executing marketing & sales collateral for internal and external communications. > Manage social media outlets, website content and digital marketing copy and creative. > Facilitate communication projects with responsibilities that include public relations, special events management, advertising, and creating brand awareness. > Support General Manager, Executive Team, Sales Team, and Conference Services with day-to-day operations, and administrative duties. > Coordinate flow of project information and communication and disseminate it according to plan/strategy. > Create, edit, and optimize marketing materials. > Responsible for selling group business from all market regions - 30 rooms nights and under. > Manage accounts to achieve guest satisfaction and solicit new and past business to ensure revenue goals are met or exceeded. > Monitor and execute all contractual agreements pertaining to guest room blocks, meeting space, food and beverage and special concessions.

> Office management > Creation of marketing materials, administrative forms and standard operating procedures. > New business development.

> Provide venue selection services/event planning to clients in all professional sectors that plan off-site meetings and conferences. > Research and qualify prospective business opportunities and actively solicit convention and group business.

> Research and qualify prospective business opportunities and actively solicit convention and group business in an effort to produce sales leads and definite bookings for member hotel/motel properties, and other facilities. > Coordinate and conduct bid presentations. > Establish and maintain excellent business relationships with representatives hotels/motels and facilities through personal contact, leads, etc… > Meet with organization executives, planners and committees to assist, as necessary, in selecting our destination as a conference site. > Arrange and escort clients on familiarization trips and site inspections. > Participate in industry trade shows and conventions; schedule and conduct sales trips.

7/2005 - 7/2006 Joan Baker Designs - San Clemente, CA. Sales Administration Manager, Trade Show Coordinator 3/2004 - 7/2005 South Orange County Regional Chambers of Commerce - Las Flores, CA. City Chambers Director (Cities of: Aliso Viejo, Foothill Ranch, Lake Forest, Laguna Hills & Laguna Woods) 4/2003 - 3/2004 Perri-Price Inc. - Ontario, CA Manufactures Sales Rep, Office Manager 6/2002- 4/2003 Remedy Intelligent Staffing, Corporate - Aliso Viejo, CA Marketing Services & National Conference Coordinator 5/2000 - 5/2002 Shafer Advertising and Public Relations - Irvine, CA Jr. Account Executive 5/1998 - 5/2000 Marketration, Inc. - Costa Mesa, CA Account Manager & Marketing Coordinator