Bike

Golf

Dive

Creative Agencies

Fashion

Fishing

Lifestyle

Moto & Powersports

Music

Outdoor

Skate

Snow

Streetwear

Surf

Swim

Tech

Triathlon

Wake

Yoga

Health & Fitness

Anything strange.

Sales Manager

Top Management

Looking to dedicate myself to a company whose culture inspires integrity, creativity, and development and where humor combined with professionalism is encouraged and appreciated. Contribution to the company's success by means of actively using my skills, knowledge, and experience is very important, as is continuously evolving and adapting alongside the organization.

> Manage several vertical markets, including, but not limited to: California Associations, automotive, technology, advertising, finance, insurance, telecommunications, retail, food and beverage, and catering. 
> Attend trade shows on behalf of the hotel to generate brand awareness.
> Work closely with Revenue Director to make sure rates remain in line with comp set and address rate adjustments based on compression.


> Responsible for developing accounts in the western region, and the following vertical markets: technology, legal, retail, business consulting and California Associations. 
> Focus on generating hotel revenue derived from increasing group occupancy, food and beverage, and event space for group events and meetings. 


> Assist in designing, developing and executing marketing & sales collateral for internal and external communications.
> Manage social media outlets, website content and digital marketing copy and creative. 
> Facilitate communication projects with responsibilities that include public relations, special events management, advertising, and creating brand awareness.
> Support General Manager, Executive Team, Sales Team, and Conference Services with day-to-day operations, and administrative duties.
> Coordinate flow of project information and communication and disseminate it according to plan/strategy.
> Create, edit, and optimize marketing materials.
> Responsible for selling group business from all market regions - 30 rooms nights and under.
> Manage accounts to achieve guest satisfaction and solicit new and past business to ensure revenue goals are met or exceeded.
> Monitor and execute all contractual agreements pertaining to guest room blocks, meeting space, food and beverage and special concessions.


Sales & Marketing Administrator – Executive Assistant + Executive Meeting Manager

> Office management
> Creation of marketing materials, administrative forms and standard operating procedures.
> New business development.

New Business Development

> Provide venue selection services/event planning to clients in all professional sectors that plan off-site meetings and conferences.
> Research and qualify prospective business opportunities and actively solicit convention and group business.

Senior Account Executive

> Research and qualify prospective business opportunities and actively solicit convention and group business in an effort to produce sales leads and definite bookings for member hotel/motel properties, and other facilities.
> Coordinate and conduct bid presentations.
> Establish and maintain excellent business relationships with representatives hotels/motels and facilities through personal contact, leads, etc…
> Meet with organization executives, planners and committees to assist, as necessary, in selecting our destination as a conference site.
> Arrange and escort clients on familiarization trips and site inspections.
> Participate in industry trade shows and conventions; schedule and conduct sales trips.

National Sales Manager

7/2005 - 7/2006
Joan Baker Designs - San Clemente, CA.
Sales Administration Manager, Trade Show Coordinator

3/2004 - 7/2005
South Orange County Regional Chambers of Commerce - Las Flores, CA.
City Chambers Director (Cities of: Aliso Viejo, Foothill Ranch, Lake Forest, Laguna Hills & Laguna Woods)

4/2003 - 3/2004
Perri-Price Inc. - Ontario, CA
Manufactures Sales Rep, Office Manager

6/2002- 4/2003
Remedy Intelligent Staffing, Corporate - Aliso Viejo, CA
Marketing Services & National Conference Coordinator

5/2000 - 5/2002
Shafer Advertising and Public Relations - Irvine, CA
Jr. Account Executive

5/1998 - 5/2000
Marketration, Inc. - Costa Mesa, CA
Account Manager & Marketing Coordinator

SNAPSHOT OF PREVIOUS EMPLOYMENT

Heidi Walker is a Sales Manager at Hard Rock Hotel - Hotel Zoso Palm Springs in Lake Forest, CA.

Heidi Walker

Heidi Walker

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