Greg Guras
Division Director · Hestra Gloves
Conifer, CO
In My Own Words
Accomplished operations management professional successful in the outdoor industry. Detailed, organized team leader with in-depth understanding of diverse areas such as operational procedures, efficiency assessment, sales planning, inventory planning and control, and budget analysis. Creative, independent thinker with the talent to direct projects from concept to operational status. Self-motivated sales professional that values customer service, improves customer retention rates, and increases annual sales growth. I am a proactive, leader ready to apply 30 years of experience to a challenging new role.
Work Experience

Division Director
Hestra Gloves2010 – Present
Direct all operations of Hestra gloves USA JOB Division. Budget analysis, inventory planning and control, product procurement, logistics, marketing, event production, product development, new business development, direct sales force, forecasting, customer relations and retention. Averaged an 30% annual growth rate.
Merchandise Manager
Specialty Sports Venture2008 – 2010
Manage multi million dollar inventory for 23 stores, purchasing, forecasting, budget analysis, and replenishment systems. Exceeded sales goals while increasing margins.
CEO - General Manager
A Racer's Edge / Colorado Freeride1987 – 2007
Manage all operations for 4 independent ski & bike stores. Inventory control, purchasing, forecasting, Budget analysis, merchandising, marketing creative, operations management. Starting with one store and growing to a 4 store operation that was continuously profitable throughout a 20 yr period.