Graham Gephart
Director of Marketing · evo
Seattle, WA
In My Own Words
Brand and Marketing Strategist specializing in media, product marketing, brand development, and omni-channel retail. Built a successful track record leading teams and marketing programs that create emotional connections between outdoor and action sports industry consumers, brands, and products. Strong focus on the analytics, development, and strategies that ensure great outcomes for brands.
Work Experience
Director of Marketing
evo2015 – 2019
Oversaw the development, promotion, and growth of evo’s brand, business, and culture through all facets of marketing for ecommerce, brick and mortar retail, and travel. Led and developed 20-person department across retail marketing, customer retention, experiential programs, creative design, photography, product information, content creation, vendor coop, PR, and advertising.
Senior Marketing Manager
Helly Hansen Inc.2013 – 2015
Led brand strategies for North America in skiing, sailing, outdoor, training and workwear apparel markets. Led and developed 6-person US & Canadian marketing staff and multiple external agencies and contractors in delivering exceptional service, programs, and growth for the market as well as retail and strategic partners.
Global Brand Manager
K2 Sports2009 – 2013
Defined brand identity and marketing strategy, managing brand marketing teams and driving initiatives to increase sales and participation in snowshoe, inline skate, nordic, and backcountry ski markets for K2 Outdoor brand group, including Tubbs Snowshoes, Atlas Snow-Shoe Company, Madshus, K2 Ski, and K2 Skate.
Marketing Manager
K2 Sports2006 – 2009
Created and executed brand campaigns in support of US and global sales with advertising, catalogs, consumer collateral, and websites for K2 Sports Outdoor brand group (Atlas Snow-Shoe Co., Karhu Skis and Madshus Nordic).
