Gloria Evoy
Product Manager · Fishe LLC
Denver, CO
In My Own Words
I am an alumni of Oregon State University's School of Business, where I earned a degree in Merchandising Management. I have over 13 years of retail experience and am currently a Product Manager for Fishe. I am passionate about sustainable fashion and the concept of a circular fashion industry. My greatest strengths are that I am detail-oriented and am always striving for perfection in the things I do. This has helped me develop the perfect balance between noticing the little things while still keeping the bigger picture in mind. I enjoy working collaboratively with others and am a positive and friendly person. I have learned a lot between my retail and academic experiences, but I am really looking forward to learning the inner workings of the eCommerce side of fashion.
Work Experience
Product Manager
Fishe LLC2022 – Present
My duties as Product Manager include overseeing the product development lifecycle and maintaining product development trackers, developing and maintaining a launch calendar for new designs and products, working closely with marketing on new product launches, and tracking target pricing and MSRPs for all new products. I also manage the inventory for in-store, online and wholesale, work closely with accounts payable to manage vendor payment and invoices, work closely with the CFO and CEO on future expenses, and coordinate daily inflow and outflow of product shipments.
Marketing Assistant
Fishe LLC2022 – 2022
My duties included content creation for social media and marketing campaigns that align with the company’s brand image and strategy. Coordination and execution of local events, general merchandising for in-store, creating brand guidelines and merchandising materials for wholesalers, and providing reports of forecasted and completed sales on product launches and events, are other duties I fulfill. In addition, I assisted with product look books for local photoshoots and offered in-person assistance, and helped update products on site.
Stylist
Amazon Fashion2021 – 2022
My duties included evaluating customer profiles and preferences to curate a variety of outfit recommendations and styling advice and building customer relationships/high retention rates through utilizing the CRM.
Brand Coordinator
ShopStyle2021 – 2022
My duties at ShopStyle included monthly retailer brand scrapes and inputting new brands for the ShopStyle catalog on site, inputting deals and promotions for top 50 fashion and home retailers, implementing merchant promotion placements across site and email, inputting deals sold into for key placements in app, assisting with marketing campaigns by analyzing business reports to provide product selects for 360 campaigns, and attributing new and trending categories found and confirmed by global merchandising team.