Tom Howells
Senior Product Designer/Product Manager · AMPLIFI Sports
St-Francois-de-Sales, Savoie
In My Own Words
Industrial Designer for the action sports industries.
Work Experience
Senior Product Designer/Product Manager
AMPLIFI Sports2012 – Present
Created and developed accessories and backpacks for the snow and MTB markets. Developed brand from scratch together with the CEO. Hit scheduling targets despite tight budgets and limited resources. Delivered brand range of over 100 SKUs, working in partnership with Far East suppliers, for steady growth year on year in a declining market (Snow). Brand is due a breakout year in 2017, after signing a distribution deal with one of Germany's largest action sports accessories players.
Product Manager
Cabrinha Kiteboarding2009 – 2012
Managed an international team of graphic designers, engineers, shapers, suppliers and customers to deliver industry leader Cabrinha Kiteboarding top level boards, growing volume and quality year on year. Products included: Twin Tip boards, Surf shapes, Footstraps, SUP boards, SUP paddles and pads.
Product Design Liaison
Flow Snowboarding2008 – 2009
Based in Shenzhen and Hong Kong, acted as a liaison between local suppliers and designers and engineers in Flow Snowboarding's California office - to reduce air miles, carbon footprint and speed up development.
