giovanni sanelli
sales director south Eu eastpak -jan sport · VF Outdoor, Inc.
Lecco, 25
In My Own Words
Extensive sales experience in the apparel and sporting goods industries: sport, street, outdoor, fashion
and sport wear distribution, almost 25 years; strong knowledge of web players' behaviour and how to
drive them including segmentation control of market place players
Knowledge of small companies as well as multinational corp. with complex organizations.
Ability to think strategically, long and short term within international and multicultural team, with an
entrepreneurial view of all the fields
Strong and long experience of leadership, driving and motivating brand teams (country manager,
sales manager, distributors and key account Mng.) supported by visible sales results
Work Experience
sales director south Eu eastpak -jan sport
VF Outdoor, Inc.2000 – Present
started with Eastpak from sales manager to country mng, till sales director south Eu , with the addition of Swiss and recently Jan sport. I was driving sales teams, reps, agent, distributors within wholesales as well retail with DTC tecnich . e.com business also managed , player like vente prive' yoox , tradeinn and as well control with the segmentation strategy of 3p players mainly in Amazon platform. Marketing was not a given but a real tool to maximize the sales results
sales and marketing manager
cal centro abbigliamento lombardo1997 – Present
Sales manager for the brand Great escapes and Blue notes, the first one strong in the alp area for alpine and outdoor apparel , gore, polar, Ws, shoeller. outlast and other technical fabric for apparel , destination sport : mounteneering, climbing, sky touring. Driving sales force, attending and organizing fairs, as Outdoor and Ispo for several years. deep knowledge fo the best sport chains and sales force. In the 4 years this brand grow 40%
managing director
coltellerie sanelli srl1992 – 1996
first full role, i joint the family business after the university and starting from accounting i took responsability over, buying, financial, marketing to end as CEO more or less.
