Gene Pao
Digital video and television executive · FUEL TV
Hermosa Beach, CA
In My Own Words
Surfer, skier, snowboarder, mountain biker, golfer, and outdoor sports in general. Professionally, I am a digital video and television executive.
Work Experience
Executive Vice President, Strategy and Digital
Shout! Studios2013 – Present
Shout! Studios is a private equity backed (Oaktree Capital Partners) independent film, television, and digital video distribution company. Reporting to the CEO and supervising a staff of over 50, my role expanded beyond digital businesses to include, production, creative services, marketing, product/brand management, distribution, and business development, and corporate strategy for the entire company.
Vice President, Marketing
Golf Channel2012 – 2012
Golf Channel (NBC Golf) connects the world to golf through a cable network, a news and information website, an online tee time booking service (GolfNow), golf instruction (Golf Channel Academy and SwingFix), an amateur golf tournament (AmTour), and more. I oversaw marketing for the cable channel and various digital initiatives.
Action Sports Consultant
YouTube2011 – 2012
I developed a strategy for penetrating the action sports vertical and negotiated agreements with various video content providers including the ASP, Volcom, Rip Curl, and Fusion TV.
VP, New Media and International Development
FUEL TV2008 – 2011
FUEL TV is an action sports television network with channels in the US (now Fox Sports 2), Australia, Europe, South Africa, and syndicated programming worldwide. I oversaw our digital and international businesses.
Executive Director, Business Strategy & Development
Disney and ESPN Media Networks2001 – 2007
Disney and ESPN Media Networks is responsible for the distribution of the Walt Disney Company's multichannel offerings including Disney Channel, ESPN, ABC Family, ABC retransmission, VOD, and digital products. I was responsible for developing deal negotiation strategies, industry analysis, and new business development efforts.

