Freddy Flores

● Responsible for the planning, management, implementation, execution, and coordination of eCommerce marketing activities for all brands on Company and Customer eCommerce platforms ● Responsible for understanding behaviors of retail customers and their respective shoppers and ensuring customer marketing activities are focused accordingly to drive growth ● Leverages insights for the creation and development of defined shopper-related marketing plans for all brands across assigned channels and accounts within the defined go-to-market framework to satisfy the needs of targeted shoppers and enhance the omnichannel shopping experience ● Lead and development of eCommerce strategies and plans to achieve 18-month, and 3- to 5-year strategic objectives/goals ● Provides inputs into the development, activation, and execution of shopper-related marketing strategies across all brands and channels ● Provides inputs into customer-specific omnichannel marketing support (i.e., in-store merchandising signage or displays, retailer ads, catalog layouts, events, and online presence) to achieve EBITDA and sales goals

● Leads and manages the Americas’ (U.S., Canada, & Latin America) eCommerce marketing plan, strategy, and reporting to achieve sales and profit goals to include annual brand plans, research, and eCommerce initiatives ● Works with brand teams in the creation of launch plans including positioning, messaging, marketing material, communication plan, PR, metrics, customer/retailer, and sales plans as it relates to eCommerce ● Acts as Amazon advertising and general eCommerce expert. Sets up eCommerce retailer/distributor specific ads, sweepstakes, and promotions and ensure SEO optimization and content integrity ● Responsible for the back-end management of eCommerce publishing, digital reporting and engagement tools for data analysis, and associated Marketing Technology (SaaS) tools (e.g., Salsify, AMS, Syndigo, Profitero) ● Responsible for the distribution/publication of content and other digital assets to support online selling of products on the Company and online retailer’s/distributor’s eCommerce websites ● Responsible for the budgets, forecasts, plans, programs, metrics, and ROI relative to eCommerce ● Manages eCommerce agencies to ensure tactics and activities are consistent with the brand

● Part of team to launch a non-profit ● Manage team leads in various functions for church operations ● Lead in the coordination of logistics and building management ● Provide strategy for launching and growing scalability of Non-profit

• Marketplace Development • Channel Management • Go-To-Market Strategy • Inventory Strategy • eCommerce Optimization

• Responsible for the overall development, implementation, and management of product line strategies • Develop product, sales and promotional strategies that meet/exceed the sales and profitability • Manage all quarterly and annual product, sales and promotional strategies via account buying and replenishment teams • Responsible for managing trade and expense budgets as they pertain to assigned accounts

• Manage all conceptual and creative processes and the production of all corporate information including publications, e-newsletters, mass e-mails, e-blasts, brand management, print advertising, online advertising, and social media • Direct and supervise permanent and part-time personnel • Lead creative concept meetings, prepare presentations and provides direct communication to enhance client relationships • Budget Management of Marketing Department by coordinating contracts and negotiations • Tradeshow coordination in U.S. and overseas

• Responsible for leading a team of five people where we developed a marketing photo database • Designed and implemented new marketing material for the company’s yearly trade shows • Created and edited ad copy, designed layouts and prepared web files for multiple publications • Product photography-clipping paths, color correction on product packaging • Photographer- wide range of work used on multiple collateral campaigns • Ad Billing/Traffic- coordinated revenues and billing with the purchasing department. Supported Ad vehicle drafting and wrote proposal • Digital Printing- pre-press and calibration • Mass e-mailing- maintained mailing lists and sent mass emails for promotions and tradeshows • Prioritized, organized and executed projects assigned by Marketing Manager and Vice President

• Under a 4-month contract developed high-quality marketing material for both print and web as part of the world's leading university research center dedicated to improving the effectiveness of online retailing • Contributed to creative campaign goals targeting professionals seeking research in consumer online behavior • Successfully contributed by redesigning the logo while working closely with the Co-Director and Web Manager

• Coordinate the publication of various magazines and postcard decks • Established strong relationships with the sales department and advertisers • Designed Profile layouts for advertisers for special issues of various publications including the web • Managed high volume traffic and logged all digital assets and advertisements for company’s magazines worth over a quarter million in revenue each month • Was responsible for managing vendor and client relationships. • Was responsible for submitting ad material revisions to clients for their approval

• Two-month contract, worked with the production team to assist with the migration of a print magazine onto the web. • Optimized images, edited copy, recreated client databases on the web • Proofread magazines, books, and online content

• Two-month contract to perform hi-resolution scanning & digital enhancement for web and publication • Developed page layouts • Designed layouts for charts and reports