Informed, responsive & ethically-guided advocate with commitment to individual worth and social justice.
*Livescan completed
*Protecting Human Research Participants-certified 2012 by The National Institutes of Health Office of Extramural Research.

Outdoor

Omni-Channel & Digital Commerce Leader | Amazon & Retail Media Expert | Driving Growth Across E-Commerce Ecosystems

Marketing & Sales

Omni-channel and digital commerce leader with deep experience driving growth across Amazon, Walmart, Home Depot, Lowe’s, Tractor Supply, and other major retailers. I’ve built and executed e-commerce strategies that span retail media, SEO, content syndication, and cross-functional collaboration—leveraging platforms like Pacvue, Syndigo, Bazaarvoice, Salsify, and Profitero to optimize performance and visibility.

At WD-40 Company and beyond, I’ve partnered with internal teams and external agencies—including Google search specialists—to elevate brand presence and accelerate conversion across digital shelves. Whether mentoring teams, modeling best practices, or solving complex go-to-market challenges, I lead with clarity, empathy, and results.

Now actively exploring senior digital commerce and omni-channel leadership roles where I can scale impact across platforms, categories, and teams. Open to relocation and driven by opportunities that combine strategic thinking, executional excellence, and team development.

● Responsible for the planning, management, implementation, execution, and coordination of eCommerce marketing activities for all brands on Company and Customer eCommerce platforms 
● Responsible for understanding behaviors of retail customers and their respective shoppers and ensuring customer marketing activities are focused accordingly to drive growth 
● Leverages insights for the creation and development of defined shopper-related marketing plans for all brands across assigned channels and accounts within the defined go-to-market framework to satisfy the needs of targeted shoppers and enhance the omnichannel shopping experience 
● Lead and development of eCommerce strategies and plans to achieve 18-month, and 3- to 5-year strategic objectives/goals 
● Provides inputs into the development, activation, and execution of shopper-related marketing strategies across all brands and channels 
● Provides inputs into customer-specific omnichannel marketing support (i.e., in-store merchandising signage or displays, retailer ads, catalog layouts, events, and online presence) to achieve EBITDA and sales goals

Channel Marketing Manager, eCommerce

● Leads and manages the Americas’ (U.S., Canada, & Latin America) eCommerce marketing plan, strategy, and reporting to achieve sales and profit goals to include annual brand plans, research, and eCommerce initiatives 
● Works with brand teams in the creation of launch plans including positioning, messaging, marketing material, communication plan, PR, metrics, customer/retailer, and sales plans as it relates to eCommerce 
● Acts as Amazon advertising and general eCommerce expert. Sets up eCommerce retailer/distributor specific ads, sweepstakes, and promotions and ensure SEO optimization and content integrity 
● Responsible for the back-end management of eCommerce publishing, digital reporting and engagement tools for data analysis, and associated Marketing Technology (SaaS) tools (e.g., Salsify, AMS, Syndigo, Profitero) 
● Responsible for the distribution/publication of content and other digital assets to support online selling of products on the Company and online retailer’s/distributor’s eCommerce websites 
● Responsible for the budgets, forecasts, plans, programs, metrics, and ROI relative to eCommerce 
● Manages eCommerce agencies to ensure tactics and activities are consistent with the brand

Ecommerce Marketing Manager

● Part of team to launch a non-profit
● Manage team leads in various functions for church operations
● Lead in the coordination of logistics and building management
● Provide strategy for launching and growing scalability of Non-profit

Director of Operations

• Marketplace Development
• Channel Management
• Go-To-Market Strategy
• Inventory Strategy
• eCommerce Optimization

Sr. Marketplace Manager

• Responsible for the overall development, implementation, and management of product line strategies
• Develop product, sales and promotional strategies that meet/exceed the sales and profitability
• Manage all quarterly and annual product, sales and promotional strategies via account buying and replenishment teams
• Responsible for managing trade and expense budgets as they pertain to assigned accounts

National Account Executive

• Manage all conceptual and creative processes and the production of all corporate information including publications, e-newsletters, mass e-mails, e-blasts, brand management, print advertising, online advertising, and social media
• Direct and supervise permanent and part-time personnel
• Lead creative concept meetings, prepare presentations and provides direct communication to enhance client relationships
• Budget Management of Marketing Department by coordinating contracts and negotiations
• Tradeshow coordination in U.S. and overseas

Marketing Manager

• Responsible for leading a team of five people where we developed a marketing photo database
• Designed and implemented new marketing material for the company’s yearly trade shows
• Created and edited ad copy, designed layouts and prepared web files for multiple publications
• Product photography-clipping paths, color correction on product packaging
• Photographer- wide range of work used on multiple collateral campaigns
• Ad Billing/Traffic- coordinated revenues and billing with the purchasing department. Supported Ad vehicle drafting and wrote proposal 
• Digital Printing- pre-press and calibration
• Mass e-mailing- maintained mailing lists and sent mass emails for promotions and tradeshows
• Prioritized, organized and executed projects assigned by Marketing Manager and Vice President

Marketing/Graphics Designer

• Under a 4-month contract developed high-quality marketing material for both print and web as part of the world's leading university research center dedicated to improving the effectiveness of online retailing
• Contributed to creative campaign goals targeting professionals seeking research in consumer online behavior
• Successfully contributed by redesigning the logo while working closely with the Co-Director and Web Manager

Graphic Designer

• Coordinate the publication of various magazines and postcard decks
• Established strong relationships with the sales department and advertisers
• Designed Profile layouts for advertisers for special issues of various publications including the web
• Managed high volume traffic and logged all digital assets and advertisements for company’s magazines worth over a quarter million in revenue each month
• Was responsible for managing vendor and client relationships.
• Was responsible for submitting ad material revisions to clients for their approval

Production Coordinator

• Two-month contract, worked with the production team to assist with the migration of a print magazine onto the web. 
• Optimized images, edited copy, recreated client databases on the web
• Proofread magazines, books, and online content

Production Artist

• Two-month contract to perform hi-resolution scanning & digital enhancement for web and publication
• Developed page layouts
• Designed layouts for charts and reports

Freddy Flores is an Omni-Channel & Digital Commerce Leader in San Diego, CA. View their experience, skills and work history on Malakye — the professional…

Freddy Flores — Omni-Channel & Digital Commerce Leader

Freddy Flores

Skills

Interests

Industries

Education history

Azusa Pacific University

University of California, Riverside

Art Institute of New England

Everett High School