Francis Argouin
Sales & Marketing Advisor
Invermere | CA
Skills
No information
Interests
Sustainability
Bike commuting
Electricification of transport
Green initiatives
Mountaineering history
Industries
Bike
Lifestyle
Outdoor
Run
Snow
Summary
Activity
Work experience
Sicnarf Adventure| Sales |Marketing
Sales & Marketing Advisor | 11/2022 - Current
Branding Strategy / Marketing Strategy / Sales Strategy for the Outdoor Industry
Currently working with Island Lake Lodge, Linus Bikes and Mission Workshop in Western Canada and Quebec Markets
Taiga Motors Inc
Marketing Director | 05/2021 - 11/2022
Kicking Horse Coffee
Director of Marketing | 10/2016 - 03/2021
Responsible developing and implementing the marketing strategy and for Kicking Horse Coffee in North America. Member of the senior leadership team that oversaw the rapid rise of the company to the #2 coffee brand in Canada.
Main areas of responsibility:
1. Consumer Marketing
2. Shopper Marketing
3. Experiential Marketing
4. DTC
Direct reports - 6
Strengths - Strategy, Budgeting and Expense Management, Digital Marketing, e-commerce
Rocky Mountain Bicycles
Global Marketing Director | 05/2012 - 09/2016
Oversaw the development and execution of the marketing and brand strategy Rocky Mountain Bicycles.
Areas of expertise:
1. International Marketing
2. Digital Marketing
3. Retail Marketing
4. Content Marketing
Direct Reports: 6
Salomon
Marketing Director | 08/2007 - 05/2012
Responsible for all marketing activities in Canada for Salomon.
Categories:
*Hardgoods (Alpine, Nordic and Snowboard)
*Softgoods (Apparel & Footwear)
Responsibilities
*Product Launches to retailers and consumers
*Brand Store Development & Openings
*Pop Up / Store in Store Solutions
*Retail Marketing (POP, Merchandise, SWAG)
*Event Management
*Athlete Sponsorship
Sun Peaks Resort
Sales & Marketing Director | 03/2000 - 08/2007
Responsible for all marketing and sales activities for Canada's 2nd largest destination ski resort.
Areas of Responsibility:
*Day Ticket Sales
*Seasons Pass Sales
*Brand Awareness Building Strategies
*Media / PR
*Event Management
*Resort Real Estate Promotion
*E-Commerce
Education history
McGill University
Bachelor of Commerce | 1987 - 1990
University of British Columbia
Internet Marketing Certificate | 2001 - 2001
