Bike

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Outdoor

Snow

Sustainability

Bike commuting

Electricification of transport

Green initiatives

Mountaineering history

Marketing

Sales & Marketing Advisor

Marketing & Sales

Accomplished global marketing executive with over 25 years of experience at driving significant
brand and revenue growth through consumer campaigns aimed at building brand awareness,
consideration and conversion/trial. Specialist in multi-channel marketing, brand strategy, team
development, digital marketing, content development strategies, marketing KPI analytics.

Branding Strategy / Marketing Strategy / Sales Strategy for the Outdoor Industry

Currently working with Island Lake Lodge, Linus Bikes and Mission Workshop in Western Canada and Quebec Markets

Marketing Director

Responsible developing and implementing the marketing strategy and for Kicking Horse Coffee in North America.  Member of the senior leadership team that oversaw the rapid rise of the company to the #2 coffee brand in Canada.

Main areas of responsibility:
1. Consumer Marketing
2. Shopper Marketing 
3. Experiential Marketing
4. DTC
Direct reports - 6
Strengths - Strategy, Budgeting and Expense Management, Digital Marketing, e-commerce

Director of Marketing

Oversaw the development and execution of the marketing and brand strategy Rocky Mountain Bicycles.  

Areas of expertise:
1. International Marketing
2. Digital Marketing
3. Retail Marketing
4. Content Marketing

Direct Reports: 6


Global Marketing Director

Responsible for all marketing activities in Canada for Salomon.  

Categories: 
*Hardgoods (Alpine, Nordic and Snowboard)
*Softgoods (Apparel & Footwear)

Responsibilities
*Product Launches to retailers and consumers
*Brand Store Development & Openings
*Pop Up / Store in Store Solutions
*Retail Marketing (POP, Merchandise, SWAG)
*Event Management
*Athlete Sponsorship



Responsible for all marketing and sales activities for Canada's 2nd largest destination ski resort.

Areas of Responsibility:
*Day Ticket Sales
*Seasons Pass Sales
*Brand Awareness Building Strategies
*Media / PR
*Event Management
*Resort Real Estate Promotion
*E-Commerce

Sales & Marketing Director

Francis Argouin is a Sales & Marketing Advisor at Sicnarf Adventure| Sales |Marketing in Invermere, BC.

Francis Argouin

Francis Argouin

Skills

Interests

Industries

Education history

McGill University

University of British Columbia